Jason Wright, the co-founder and CEO of chicken- and pork-based chip brand Wilde Brands, explained how he was able to land investment without having a finished product, why he regrets working with a co-packer, how he collaborated with retail buyers to establish a new protein-centric segment within the snack category and why the keys to winning consumers over always begins with taste.
Non-alcoholic beverage year-over-year sales remained elevated during the period ending April 24 as the industry moved past the effect of last year’s pandemic-driven pantry loading, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Sparkling tequila soda brand Onda has closed a $5 million Series A round of funding led by Aria Growth Partners and beverage entrepreneur Clayton Christopher, the company announced last week.
DELOCE, a California-based maker of ready-to-drink espresso martinis, announced last week that it has closed a $1.5 million series seed round led by Vice Ventures. Founded in 2019 by CEO Sean Zoka and CMO Keaton Moody, DELOCE makes a canned Espresso Martini made with 100% cold-pressed arabica espresso beans and premium vodka.
Nestlé Health Science has acquired hydration tablet brand Nuun for an undisclosed fee, the company announced today. The deal is expected to close in Q3 2021.
Plant-based protein brand Aloha is getting ready to become a more serious beverage player. The Colorado-based, plant-based CPG brand, which makes bars, powders and protein drinks, announced this week a line extension of its ready-to-drink beverages, adding new rPET plastic-packaged variations of its core flavors.
Prebiotic soda brand Mayawell has raised $2 million through seed funding led by Mexico-based distillery, Casa Armando Guillermo Prieto, to expand distribution throughout Texas, California and Florida as well as introduce a new flavor and packaging with a lower carbon footprint.
This week, Spencer Sheehan, an attorney who has led several legal campaigns alleging deceptive advertising by food manufacturers, has recently filed a pair of class-action lawsuits on behalf of consumers who he claims are being misled by water brands.
Fair Trade USA and Chobani announced yesterday the formal launch of a certification program for dairy farms and cooperatives “that provides financial premiums to dairy farmers and workers, which will help protect and empower them while raising sustainability standards,” according to a press release.
Rowdy Energy announced today that it has raised $13 million in a fundraising round intended to shore up the brand’s marketing initiatives and finance new innovation. Launched last year, Rowdy Energy is a better-for-you energy brand founded by CEO and Suja founder Jeff Church and NASCAR star Kyle Busch.
One year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and reformulated RTD line to deepen its presence at natural retailers while it takes on ecommerce with its similarly refreshed powder mixes.
Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.
This month’s Office Hours assembled leaders from three leading incubation programs to get strategic advice for brands on overcoming the kinds of obstacles they face as they grow, and ways that they can pivot safely when they’re met with unexpected challenges.
Looking to bring consumers back into the arms of dairy, New York-based Maple Hill Creamery debuted Zero Sugar Organic Ultra-Filtered Milk, the first product in a new platform of sugar free dairy made without sweeteners or additives.
