Swedish plant milk maker Sproud announced this week that it has hired industry veteran Bill Lange as its General Manager for North America, responsible for overseeing the brand’s retail growth strategy.
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.
Boston Beer Company officially announced its foray into a new frontier today: non-alcoholic cannabis-infused beverages.
Two publicly-traded beverage companies are tapping into the power of celebrity. Today, The Alkaline Water Company announced that it has brought on Shaquille O’Neal as an equity partner and advisor, while Monster Energy is turning to rapper Post Malone to help promote a new giveaway campaign.
Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States.
Fitness-focused functional beverage brand CELSIUS announced first quarter revenue growth of 78% to $50 million in an earnings report today, reflecting a “record” sales period despite several headwinds caused by pandemic-related shockwaves.
Adaptogenic beverage startup Droplet accused PepsiCo of “corporate plagiarism” in an Instagram post this weekend, claiming the conglomerate’s new Soulboost brand “blatantly” lifts its concept and brand identity. PepsiCo has denied all allegations.
In this week's Distribution Roundup, CBD beverage maker Unity Wellness doubles its nationwide distribution, partnering with several new DSD distributors including Legacy Distribution Group in Colorado and Lipman Brothers in Tennessee. Plus: updates from Reed's, Costa Brava Cocktails, Waterloo, BIOLYTE, Pivot Cold Brew and more.
BellRing Brands, the holding company for Post Consumer Brands’s nutrition entities, including Premier Protein and Dymatize, reported a net sales increase of 9.6% to $282.1 million for the second fiscal quarter ending March 31, according to the company’s earnings report last week.
New Realm will launch three vodka-based, 7.5% ABV canned cocktails by the end of May: Lemon Drop, Orange Crush and Naka Cranberry. A fourth flavor — Tequila Paloma — will launch later in the summer, while gin and bourbon RTDs are also in the works.
Jason Wright, the co-founder and CEO of chicken- and pork-based chip brand Wilde Brands, explained how he was able to land investment without having a finished product, why he regrets working with a co-packer, how he collaborated with retail buyers to establish a new protein-centric segment within the snack category and why the keys to winning consumers over always begins with taste.
Non-alcoholic beverage year-over-year sales remained elevated during the period ending April 24 as the industry moved past the effect of last year’s pandemic-driven pantry loading, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
