Coffee Giants, Startups Target Growth in “Flash Brew”
Japanese beverage giant Suntory and Mass.-based startup Elemental Beverage Company are both seeking to develop the market for flash chilled coffee — the general term for coffee which is brewed hot and then quickly cooled without being diluted with ice or water — which is prized by coffee aficionados for its ability to capture the nuanced flavor notes and complex aromatics that emerge during a hot extraction process.