In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.
Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.
Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.
KiiTO Launches Nationwide with Specialty Retailers; TeaRIOT Goes Nationwide with Whole Foods; Rise Goes Nationwide in Walmart; CHERRiSH Adds Jewel-Osco; One Village Coffee Partners with BKON
Julian Hakim is a partner at Agua Rica, a modern aguas frescas brand that aims to bring the traditional Mexican treat to the drink isle in a natural way. The startup brand which launched just four months ago crafts its lineup of beverages using all natural and non-gmo ingredients with real cane sugar.
From “Sell By” to “Best Before” to “Best If Used By,” the many ways in which CPG products are date coded are creating consumer confusion over how long food is actually safe to eat.
More than a year after five women announced they were suing Monster Energy, alleging a rampant culture of sexual harassment and retaliation within the company, another executive named in one of the complaints has parted ways with the company.
Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.
Mike Kirban is unquestionably one of the most successful beverage entrepreneurs of all time, but if our interview with him offers any indication, his legacy is far from complete.
In this gallery, we highlight a handful of notable new spirit ranges and limited releases, including two new expressions from Woodford Reserve, a Great Lakes-inspired vodka from New Holland Spirits, and Australian distiller Starward's debut U.S. release.
In the latest installment of Taste Radio Insider, the hosts discussed the fallout from a controversial profile of GT’s Kombucha creator GT Dave in Forbes magazine. Later in the show, we feature an interview with Suzie Yorke, the founder/CEO of Love Good Fats, a fast-growing maker of keto-friendly snack bars and shakes that is attempting to become the “beacon brand” for healthy fats.
In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.
Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign -- a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.
Starting May 23 at 5 p.m. EST, Coke will release a limited amount of New Coke, made using the original 1985 recipe, as part of a promotion with Netflix's hit series Stranger Things.
