Headlines

Sleep Supplement Som Launches Online

SOM is a sleep-aid dietary supplement sold in 8.1 oz. cans in original and zero sugar varieties. The formula contains magnesium, vitamin B6, l-theanine, gaba, and melatonin to help give consumers a deep, restful slumber.

Runa Steers Towards Natural Energy, Away from Tea

To better serve the brand's social mission, Runa is shifting its focus towards selling more product— specifically its growing line of 12 oz. canned “clean” energy drinks.

Joyride Partners with Starbucks for Cold Brew Distribution

Through an agreement with Starbucks Coffee, Joyride is now producing and distributing Starbucks brand draft cold brew and nitro cold brew for the coffee giant’s foodservice accounts at hospitals, bookstores, colleges and offices in New York, Boston, San Diego, San Francisco and Los Angeles.

Know Brainer Partners with Nestlé Through Accelerator Program

Know Brainer, a ketogenic creamer brand, has partnered with Nestlé via the Terra Food + Ag Tech Accelerator program to incubate the brand. The program began in October with an 8-week educational curriculum and will close an additional 8-week pilot period in February.

Urban Remedy Raises $17M for Fresh-Focused Platform

Today, “ultra-fresh” food and beverage producer Urban Remedy announced it had closed a $17 million round of capital, with General Mills' venture arm, 301 INC, leading the round.

Monster Renews UFC Partnership

Monster Energy today announced it has signed a new multi-year contract with Ultimate Fighting Championship (UFC) to remain the “Official Energy Drink” of the mixed martial arts competition.

Report Questions Effectiveness of Berkeley Soda Tax

Over the past two years, several studies examining the effect of Berkeley, California’s sugar-sweetened beverage (SSB) tax, voted into law by residents in 2014 and implemented in the spring of 2015, have shown a drop in soda consumption.

Outside Investment Fuels Vertical Growth at Guayaki

Guayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and enhancing the brand’s longstanding mission.

Distribution Roundup: Rise Heads West

Rise Brewing Co. launches in the Pacific Northwest and announces a new taproom; FitWhey enters Arizona Sprouts stores; Xing Tea finds placements in 3,000 CVS stores

‘High Pressure Certified’ Consumer Seal To Debut This Month

This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.

Diet Coke Announces Brand Revamp

The Coca-Cola Company today announced a relaunch of the Diet Coke line that includes new packaging and new flavors, while retaining the same fan-favorite formula.