Sparkling Ice Debuts Essence Of Sparkling Water Collection
Klock indicated that the line extension could create a path for the Sparkling Ice brand, whose flagship products are formulated with artificial ingredients, into the natural channel.
Headlines
Sweet & Healthy: Sugar Alternatives Grow in Natural Beverage Set
Natural alternatives account for just 1 percent of the global market for sweeteners. However, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations.
Wells Fargo C-Store Survey: Strong Q1 Suggests Big Summer Ahead
Convenience store sales of non-alcoholic beverages were up 6.6 percent for the first quarter of 2016, according to Wells Fargo Securities’ latest “Beverage Buzz” report, which polls retailers representing 15,000 convenience stores across the country.
Misfit Juicery: “We Fight Food Waste One Cold Pressed Juice At a Time”
Misfit Juicery was built on the premise of combatting food waste by using oddly shaped, bruised or blemished produce in cold-pressed juices. But it’s not a juice company -- at least that’s how co-founders Ann Yang and Phil Wong see it.
Big Geyser Inks Distribution Agreements with WhiteWave and Argo Tea
Big Geyser COO Jerry Reda said the company will carry a new 12 oz. line of ready-to-drink Silk almond milks and cashew milks, as well as Stok, WhiteWave’s new three-SKU line of shelf-stable cold-brew coffee.
Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership
Equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies. The fund, which totals $10 million, will invest $500,000 to $3 million per company.
Press Clips: Monster Looks to Move Caffeine Case to Federal Court; ABA Fights Soda Warning Labels in San Francisco
According to Courthouse News, the energy drink giant has asked a federal appeals court to reverse a decision to allow the case to be tried in state court, arguing that it should be resolved on the federal level.
No Brakes on Food and Beverage Investment: Video
In the month since Natural Products Expo West closed, food and beverage companies have announced millions of dollars’ worth of investment, from strategic investment in companies like Juicero and Body Armor to advanced funding rounds in brands like Perky Jerky and Health Ade.
Messina Departs VEB to Become Global CMO at Beam Suntory
As part of VEB’s senior leadership team, Messina played a critical role identifying emerging trends and investment opportunities for VEB, whose primary objective is to find and nurture the next generation of billion-dollar brands. for Coke.
The Coconut Water Situation
Coconut water has seen a surge of innovation of late with brands pushing the category into previously unchartered territories via new products, packaging choices and processing methods.
Selling The Sales Team: Acosta Buys Ignite Sales & Marketing
The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.
Press Clips: Pepsi Promotes 1893 with “Soda Sommelier”, SodaStream Behind Fictional “Heavy Bubbles” Brand
AdWeek spoke with Pepsi’s vice president of marketing Chad Stubbs, who said the brand was “inspired by the mixology craze” and could serve “as a perfect standalone beverage or a perfect compliment to cocktails.”
Hiperbaric to Introduce New HPP Verification Program
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
WellWell Launches at Whole Foods
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.