A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.
Fortune recently profiled Lumi Organics founder and CEO Hillary Lewis, who left a career in finance on Wall Street to make high-pressure-processed juice in Charlottesville, Virginia.
In a category loaded with flavored line extensions, the original, or “natural,” format remains the best-selling variety for most brands. But as flavor innovation and blending techniques improve, the focus is on new products with mainstream and familiar flavors.
The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water.
While soy, long the go-to alternative to animal-based protein, is falling out of favor with many of today’s increasingly health-conscious consumers, peas have emerged as the trending plant-based protein source du jour.
Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin's responsibilities and serve as interim president.
A week before announcing a $15.95 million investment round (one that included funding from Russell Simmons, Kimora Lee Simmons, and Asia’s richest man La Ka Shing), Celsius announced new distribution in Gold’s Gym Fitness Centers.
The company announced the news today, revealing that the aspartame-free versions of Diet Pepsi, Caffeine Free Diet Pepsi, and Wild Cherry Diet Pepsi are slated to hit shelves in August.
Red Bull Editions were a big winner in the convenience store channel, where the products racked up $238.9 million in year-one dollar sales.
Domenick Vultaggio and John Ferolito have reached a settlement in what has been an eight-year long dispute over the value of the company they founded together in 1992.
Soda rivalries aside, the battle for control of the ready-to-drink tea category is beginning to brew over.
The company announced the news in a press release Tuesday, with Celsius CEO Gerry David saying the strategic partnership “will broaden our reach across consumers and will further strengthen our position in both domestic and global markets.”
The company announced the news in a press release Tuesday, with Celsius CEO Gerry David saying the strategic partnership “will broaden our reach across consumers and will further strengthen our position in both domestic and global markets.”
