Hiperbaric, a manufacturer of high pressure processing (HPP) equipment, is readying the launch of a new HPP verification program. The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
Intended to increase consumer awareness and education of HPP, including differences from other safety processing methods, such as pasteurization, the program will be open to any companies that use HPP. In a call with BevNET, Joyce Longfield, an applications and regulatory specialist for Hiperbaric, said that the program will require companies to submit their validation studies for HPP and undergo an annual third-party audit to ensure compliance of guidelines and standards. Participants must also pay a $500 fee each year.
Suja’s “Cold Pressured Protected” seal was the foundation for the new program. Hiperbaric acquired the seal and its assets, including a website, from the super-premium juice brand last year. Building upon what Suja had created, Hiperbaric drew inspiration from the Non-GMO Project in terms of the program’s structure and website, Longfield said.
Although the program is primarily funded by Hiperbaric, the equipment manufacturer wanted the website to be a source of education for consumers, not a platform for selling HPP machines. The website will include videos and other visual representations about HPP and how the safety processing method inhibits bacteria growth in raw foods.
“It’s not for the person intending to buy HPP equipment,” she said. “It’s not even really for the manufacturer of the food. The content is more to help the consumer understand, ‘why is this logo on my bottle?’ It’s really going to be the first of its kind in that it’s really a logo for food safety.”
The program will officially launch at the end of April, Longfield said.