Bai Brands, the makers of Bai 5, today announced new distribution in Chicago, a significant component of the company's plans to be a national brand by the end of 2014. Bai's launch in the Windy City will be supported by distribution from the Dr Pepper Snapple Group, which also works with the company in metro New York. Bai has also secured placement in grocer chain Jewel-Osco, which has a significant presence in the Midwest.
Just ahead of the upcoming National Association of Convenience Stores (NACS) show, Wells Fargo Securities has released the results of a survey on C-store beverage trends during the third quarter of 2013. The investment bank’s “Beverage Buzz” survey, found that year over year sales of non-alcoholic beverages rose by 2.6 percent in the quarter, led by double-gains in energy drink sales, which offset declines among CSD products.
Karma Water, best known as one of the leading mix-to-drink brands utilizing a cap that enables vitamins to be dispersed into a bottle of water, has launched a new alkaline…
Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink," a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.
Jennie Ripps and Maria Littlefield, the founders of Owl’s Brew, a tea made specifically for cocktails, didn't set out to reinvent the mixer category, but BevMo likes the idea, anyway.
Long before Red Bull, Monster and 5-Hour Energy, there was NoDoz, one of the first and best known over-the-counter caffeine supplements sold in the U.S. In recent years, however, energy drinks and shots have become a booming, multi-billion dollar category, and, in the process, made NoDoz seem like a relic of previous generations. That may change. After years of sitting on the sidelines, NoDoz has finally gotten into the game with the recent launch of NoDoz Energy Shots.
The new 264,000 sq. ft. facility, is “one of the largest (in dollar sales) HPP juiceries in the U.S. capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables,” according to the company. Equipped with four HPP machines, the new manufacturing plant will allow Evolution Fresh to produce 140,000 gallons of juice per week, four times as much as the old facility.
Six months after launching a new fund aimed at investment in emerging non-alcoholic beverage brands, the private equity arm of First Beverage Group has taken a stake in Health-Ade, which markets a line of premium, small-batch kombucha products. The deal is the first transaction made by First Beverage Ventures’ new fund.
The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks -- has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.
The National Association of Convenience Stores (NACS) annual show is less than a week away in Atlanta. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features over 125 beverage companies. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show.
Two of the original three founders of Dream Water have now left the widely-distributed sleep shot company. Vincent Porpiglia, the company’s COO and acting CMO, resigned last week to pursue other options.
While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.
Launched in 2012, Motto, which markets a sparkling matcha tea, has racked up a number of wins over the past year, including the top spot at BevNET Live’s New Beverage Showdown 5 and new distribution in natural and specialty retailers along the East Coast and in Kroger-owned stores in Colorado.
U.S. consumers are increasingly concerned about food and beverage safety and, as a result, many are embracing fresh and unprocessed products, according to a new study published by Multi-sponsor Surveys.
