In this video filmed at Green Mustache’s booth at Expo East, founder VanTrang Manges spoke about the launch of her brand of organic fruit and vegetable juice kids' smoothies and initial reception for the products. Manges also discussed the challenges associated with her foray into the beverage industry, and navigating the complexities of manufacturing as well as sales and marketing.
Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.
The chia category has passed a few natural-channel introductory stages: the Dr. Oz approval, the first-to-market brands (Mamma Chia and Chia\Vie), the blog rounds. However, a second layer of chia beverage companies, notably Drink Chia and Chia Star, which recently displayed their beverages, stories and plans at the Natural Products Expo East show in Baltimore, are emerging and increasing distribution.
Did you or your company launch a new beverage (for you or a client) in the past year? Or perhaps you just revamped one? Either way, it's time to enter your product into BevNET's Best of 2013 Awards, which will be announced at BevNET Live Winter 13. In addition, all applicants are eligible to receive a listing in BevNET's "New Beverage Guide," which is sent to the 19,000 BevNET Magazine subscribers and 100,000 monthly readers of BevNET.com. Sign up now as time is running out!
Although the use of HPP has been limited to a handful of beverages in the juice and coconut water categories, the processing method -- which uses pressure instead of heat to make a raw product safe to consume -- has for the first time been employed in a tea drink. And, unsurprisingly, it's the restless folks at Harmless Harvest, which helped pioneer the use of HPP in beverages, who are behind it.
If the number of brand launches, line extensions and new products seen at the 2013 Natural Products Expo East show is any indication, consumer demand for natural products is as strong as ever. After navigating our way through dozens of aisles at the Baltimore Convention Center, we've compiled a sizable photo gallery of many of the new brands, products and revamps featured at the event.
In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.
PepsiCo today re-introduced Aquafina FlavorSplash, a line of zero-calorie, flavored and carbonated waters. The brand, which first appeared in 2005 and was dropped after a few months on the market, has returned with a new look and branding that leans toward a younger set of consumers. The return of the brand also comes with a new line of liquid water enhancer products -- PepsiCo’s first foray into the category,
Though the restaged brand bares more than a passing resemblance to Sparkling ICE, the line is, unlike the Talking Rain-owned juggernaut, an all-natural product. LaCroix has launched Spree at Target, and will position and place the brand to reach natural consumers wary of artificial and genetically modified ingredients, according to Vanessa Walker, SVP Marketing and Strategy, LaCroix Beverages Group.
Natural Products Expo East in Baltimore last week confirmed that High Pressure Processing is indeed the hottest trend in beverage business on the natural side – the next proof point will likely fall to consumers. Still, pricing remains an issue.
With the fresh juice craze reaching a fever pitch in the U.S., product preservation technology was featured prominently at this year’s PACK EXPO International, held from September 23-25 at the…
Cheribundi CEO Brian Ross said that about 90 teams from the NHL, NFL, MLB, NBA and NCAA regularly drink his company's tart cherry juice, but most consumers don't know that yet.
Coca-Cola’s Venturing and Emerging Brands Unit (VEB) is planning to reorganize the sales forces of its three wholly-owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET has learned.
Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward -- and not looking back.
