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Sample Issue of New Product Insider; 170 Issues Delivered Since February Sample Issue of New Product Insider; 170 Issues Delivered Since February

Sample Issue of New Product Insider; 170 Issues Delivered Since February

by BevNET.com Staff,

Today, we're pleased to offer you a free sample of BevNET.com's "New Product Insider Service," which features Harmless Harvest's new "100% Raw Coconut Water." Since New Product Insider was launched at the start of February, we've sent 170 alerts for new products, which include product photos, BevNET insight, and more, before they hit the BevNET site. And with the busy Fall show season right around the corner, we're sure to send many more, so now is the time to secure your subscription. This edition is for Harmless Harvest's "100% Raw Coconut Water," which, later this week, will be the subject of a BevNET Review. View the sample and learn more after the jump.

Honest Tea Tests the Honor System Honest Tea Tests the Honor System

Honest Tea Tests the Honor System

by Ray Latif,

In what the company described as a live social experiment, Honest Tea set up unmanned pop-up stores in cities nationwide yesterday where passersby could purchase bottles of tea based on…

Endorsements, Testimonials and the FTC Endorsements, Testimonials and the FTC

Endorsements, Testimonials and the FTC

by BevNET.com Staff,

By Justin Prochnow Beverage companies need to be careful. Endorsements and testimonials are very powerful and influential forms of advertising. Consumer testimonials and celebrity endorsements often provide the final assurance…

The Xyience of Energy Drinks The Xyience of Energy Drinks

The Xyience of Energy Drinks

by BevNET.com Staff and Jeffrey Klineman,

Note: Due to reporting and editing errors, earlier versions of this story incorrectly stated that Russell Pike was sent to prison after being indicted on charges of tax evasion. Mr.…

The Company Nobody Wants to Admit they Call The Company Nobody Wants to Admit they Call

The Company Nobody Wants to Admit they Call

by Aaron Dentel-Post and Jeffrey Klineman,

The employees of Parallel Products have turned the old adage inside out. To them,  one man’s trash is another man’s… ethanol? The Louisville, Ky-based company turns discarded beverages that didn’t…

New Mix1 CEO Comes from Hershey’s New Mix1 CEO Comes from Hershey’s

New Mix1 CEO Comes from Hershey’s

by Jeffrey Klineman,

The Hershey Corp. has taken a big step toward consolidating its investment in mix1, with Brian Murphy replacing John Burns as CEO. The selection of Murphy, who comes from Hershey’s…

Aloe Introduces Itself Aloe Introduces Itself

Aloe Introduces Itself

by BevNET.com Staff and Aaron Dentel-Post,

It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an…

New Age Beverage Launches Just Pure Water New Age Beverage Launches Just Pure Water

New Age Beverage Launches Just Pure Water

by Jeffrey Klineman,

New Age Beverage is now offering consumers the chance to reach for a nice, cold can of water. The Colorado-based XING Tea maker is putting out the unsweetened, flavored essence…

2011 Summer Fancy Food Show Recap 2011 Summer Fancy Food Show Recap

2011 Summer Fancy Food Show Recap

by Adam Stern,

While foot traffic was strong, the switch from the Javits Center in New York City (undergoing a major renovation), to Washington, D.C. continued the downward trend of exhibiting beverage companies relative to last summer’s show, which also yielded very low numbers.