On Sunday, August 13th, NBA All-Star DeAndre Jordan, wanu water, SHOREbar, and YoungSanta Monica hosted the 6th Annual Beach Volleyball Charity Classic. The event marked the official launch of Jordan’s partnership with wanu, a Los Angeles- based nutrient infused water brand, in their effort to support the American Diabetes Association and promote all around healthier hydration.
As consumer demand for new flavors and better-for-you beverages continues to grow, hoist’s product line does, too. With four flavors and counting, hoist is adding Watermelon to its rapid hydration flavor lineup that already includes Dragonfruit, Strawberry Lemonade, Orange and Lemon Lime.
Hawaii-based GREEN Energy rolls out a new can and pineapple and guava editions to mark its third anniversary. The original GREEN changed the game with an organic answer to consumers’ thirst for healthier energy: green tea, coconut water and carbonated kale in one ready to drink can.
Frey Farms, one of the nation’s largest watermelon growers, has been selling fresh produce to the nation’s top retailers for more than 30 years. Based on consumer demand for healthier products, labeling transparency and functional ingredients, the Tsamma Watermelon Juice brand has responded with launching the Watermelon + Coconut Juice blend.
Thirty-seven truckloads – and counting – have delivered clean, safe bottled water to communities in Texas and Louisiana distributed by relief partners on the ground, including Americares, the American Red Cross, Gleaning For The World, Convoy of Hope and Feeding America.
Nestlé Waters North America today announced the results of a new study detailing the economic benefits that its Ice Mountain® Natural Spring Water brand brings to the area surrounding its Michigan plant and throughout the state.
Sporting Club began on Maui as a community of elite athletes pushing the boundaries of human performance. Big wave surfing, free diving and spear fishing requires finely-tuned gear and finely-tuned athletes. In those conditions, it’s tough to keep your body nourished.
Peet’s Coffee, The Original Craft Coffee, today announced the addition of The Black Tie and Baridi Black + Cacao to its existing, bestselling, bottled cold brew beverages currently sold in California. The two fresh flavors round out an existing product line of four bottled beverages distributed by Coldcraft, the company’s dedicated business unit for crafted, bottled beverages including cold brew coffee.
Idrink representatives will be on hand to provide their multivitamin water to all participants and volunteers for this very important cause. Candlelighters Childhood Cancer Foundation originated in 1978 in Nevada to assist families whose children have been diagnosed with cancer, and has helped thousands in its thirty year existence.
Evian’s ‘live young’ brand promise has come to life year after year through its iconic baby campaigns. In the brand’s latest chapter, called evian Oversize, the creative execution will surprise and delight consumers across touchpoints in social platforms and out-of-home.
Outernational Brands, Inc. has been tapped as the official backstage beverage sponsor for The Sound Summit Roots and Branches Conservancy Benefit to raise funds for Mt. Tam upkeep in Marin, Ca. on Sept. 9th.
BODYARMOR sports drink today announced it will be the official hydration beverage of Mayweather vs. McGregor, the four-fight SHOWTIME PPV event, taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas.
With over 2,800 applicants, a total of 101 companies were selected for the Fall 2017 cohort across 6 different industry verticals. Of the 19 selected for the sophomore class in the Food and Beverage vertical, IGZU is the only packaged food and beverage producer included.
Available exclusively online, and in select retailers nationwide, La Colombe is delivering a true fall classic with no artificial ingredients and a fraction of the sugar found in competing offerings.
