HONOLULU, HI (September 1, 2017) — Hawaii-based GREEN Energy® rolls out a new can and pineapple and guava editions to mark its third anniversary. The original GREEN changed the game with an organic answer to consumers’ thirst for healthier energy: green tea, coconut water and carbonated kale in one ready to drink can.
“Our goal from day one has been to create a superior energy drink that’s powered by kale,” says GREEN Energy® Founder/CEO Alan Joaquin. “This rebrand reflects our roots growing organic greens on rooftops in Hawaii which inspired our superfood-driven alternative to synthetic mainstream energy drinks.”
GREEN Energy® made a splash in 2014 with its unique selling proposition- carbonated kale for recovery, green tea for energy, and coconut water for endurance. Year over year, sales have doubled as consumers discover the benefits of drinking GREEN Energy® for a clean boost with no crash or jitters. Whole Foods Market was the first retailer in the State of Hawaii to sell GREEN Energy®, followed by grocery stores, chains, and convenience stores including Safeway, 7-Eleven, Walmart, Long’s Drugs and all military bases statewide.
Drake Tamayei, Non-Alcoholic Sales Manager for Hawaii Distributor Paradise Beverages predicts a big boost in sales with GREEN’s new look and line extension, saying, “Our buyers love the taste of the new flavors and believe the new design will do great for the brand and sales.”
The new white can and hand-drawn logo intertwines key elements of GREEN; green tea and kale leaves, green coffee beans and the coconut. Joaquin adds, “This rebrand brings a fresh, positive vibe to GREEN with a new tag line, Energy Renewed® and a tribal leaf pattern that honors our Hawaii roots and reflects our authentic DNA.” GREEN Energy® is an offshoot of FarmRoof®, the world’s first certified organic food-producing green roof where the “crazy” idea for an energy drink powered by kale was born.
Paradise Beverages is the exclusive GREEN Energy® distributor for Hawaii while KeHE Distributors, LLC and United Natural Foods, Inc. distribute GREEN to U.S. Mainland retailers. GREEN also offers direct sales at www.drinkgreenenergy.com with free shipping to all 50 States.
About GREEN Energy
GREEN Energy® flips the script with an on-trend energy drink for people who don’t do energy drinks. Three main ingredients- green coffee and tea, coconut water, and kale juice perform three vital functions: energy, endurance, and recovery. GREEN is a Hawaii-based organic beverage brand that empowers consumers with positive energy. The inspiration for GREEN came to founder Alan Joaquin during a kale harvest from an organic rooftop farm that he designed in Honolulu in 2009. For more information, visit www.drinkgreenenergy.com and follow updates via Facebook and Instagram @drinkgreenenergy
About Alan Joaquin
GREEN Energy® Founder/CEO Alan Joaquin is an ecopreneur with a track record of creating trendsetting technology and consumer goods. Joaquin takes pride in shaking up the status quo with disruptive innovation. He carbonated kale with other superfoods to create GREEN Energy® in 2014, five years after successfully designing and installing the world’s first certified organic food-producing green roof. Hawaii Business Magazine honored Joaquin as the 2012 Small Business Success Awards Innovator and recognized him as one of the top 20 leaders to watch over the next 20 years.