Shadow Beverages Names Former PepsiCo Executive as CMO
Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief…
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The Coca-Cola Company Tips off an Epic Celebration as NCAA Men’s Final Four Takes to the Company’s Hometown
Coke Zero and POWERADE Take Center Court in NCAA March Madness® ATLANTA–(BUSINESS WIRE)–Coca-Cola is ensuring college basketball fans experience a full court press of entertainment during the 2013 NCAA® Men’s…
Double Cola Grows Reward My Thirst Program
Chattanooga, TN – The Double Cola Company is expanding Reward My Thirst, a loyalty rewards program for Double Cola consumers. Originally introduced in October of 2011, Reward My Thirst was…
CRUNK!!! Energy Drink Demonstrates Rapid Expansion
Twinsburg, OH- April 1, 2013 — CRUNK!!! Energy Drink has significantly strengthened its distribution network with the addition of new partners both in the United States and Internationally. The Southeast…
Kill Cliff Hires Brand Communication Firm Denny, Ink.
Atlanta, Ga. – (March 27, 2013) – Kill Cliff Recovery Drink, today announces the company has tapped Jackson Hole, Wyo.-based communications firm Denny, ink. as its public relations agency of…
AquaBall Partners With BI-LO and Winn-Dixie in 680 Locations
IRVINE, CA–(Marketwire – March 26, 2013) – True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on…
Pulse Increases Chain Store Listings for Cabana to More Than 11,000 Stores
DENVER, CO–(Marketwire – Apr 1, 2013) – The Pulse Beverage Corporation (OTCQB: PLSB)(“Pulse”), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has…
Boylan Bottling Company Teams Up with Pine State Trading Co.
Companies Partner to Build Premium Soda Category in Maine TETERBORO, N.J.–(BUSINESS WIRE)–Boylan Bottling Company announced that it has partnered with Pine State Trading Co, a Maine family-owned company, to satisfy…
Sambazon Sponsors First-Ever National Açaí Bowl Day on April 6
SAN CLEMENTE, Calif.–(BUSINESS WIRE)—Sambazon, the pioneer of organic Amazon Superfoods™, today announced the first National Açaí Bowl Day will take place on April 6, 2013. In addition to Sambazon’s two…
DS Waters of America, Inc. Acquires K&K Bottled Water Company
ATLANTA, March 29, 2013 /PRNewswire/ –– DS Waters of America, Inc., owners of the Kentwood Springs water brand, announces the acquisition of K&K Bottled Water Company, Sulphur, La. One of…
Youthtopia Beverage Launches
ANNOUNCING YOUTHTOPIA™ BEVERAGES’ ALLEY OOP™, THE NEW AND HEALTHIER WAY FOR TWEENS, TEENS AND YOUNG ADULTS TO HYDRATE New isotonic features great taste, fewer calories, less sugar and the vitamins…
New York Spring Water Launches Three New Formulas
CATSKILL MOUNTAINS, N.Y. — New York Spring Water (NYSW), makers of innovative and functional products that begin with some of the purest water found on earth, are pleased to announce…
New York Spring Water Launches Three Formula Extensions to the VBlast! Line
Catskill Mountains, NY – March 27, 2013 – New York Spring Water (NYSW), makers of innovative and functional products that begin with some of the purest water found on earth,…
New President of the International Stevia Council
BRUSSELS, Belgium — Larry Fernandes from Ingredion Incorporated has been elected President of the International Stevia Council (ISC). Larry Fernandes is Vice President Global Beverage, General Manager Sweetener & Industrial…