HDX Hydration Mix Named Sponsor of Bike Race Series
IRVINE, Calif. — Over the Hump Mountain Bike Race Series, among the fastest growing mountain bike races in the nation, announced today Audi of America and HDX Hydration Mix will…
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Former NFL Player Joins Hydro One Beverages
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce that former NFL player Jamie Dukes has joined the company as Senior VP of Community Relations & Strategic Partnerships.…
Fruit20 Introduces Cucumber Lemon and Watermelon Flavors
CINCINNATI — Fruit2O, the original zero-calorie fruit-flavored water, is kicking off the spring season by introducing two new refreshing flavors: Cucumber Lemon and Watermelon. The new additions expand the Fruit2O…
Coca-Cola Announces Marketing Campaign With Carly Rae Jepsen
ATLANTA — Each year talented aspiring artists from across the country come together on AMERICAN IDOL reaching for one dream. Starting today, Coca-Cola wants to give everyone the opportunity to…
Dean Foods Launches TruMoo Protein on West Coast
Dean Foods is now offering its retail customers in California, Nevada and Hawaii the same delicious-tasting TruMoo chocolate milk, now packed with 25 grams of protein. Consumers are looking for…
Roaring Lion Launches ‘Music Madness’ Contest
SUN VALLEY, Calif. — Roaring Lion energy drink is giving their fans a chance to win the ‘adventure of a lifetime’ to their choice of either the Maldives or Iceland…
Flavrz Organic Drink Mix Announces New Owner
DARIEN, Conn. — Flavrz Organic Beverages LLC recently purchased the assets of the number one selling organic drink mix for water – Flavrz Organic Drink Mix. Valli Stavros-Baker, President and…
Starbucks to Create New Farming Research and Development Center in Costa Rica
Starbucks purchasing 240-hectare Costa Rican farm to convert to global agronomy research and development center; strengthens climate change mitigation and long-term crop stability program; supports billion-dollar commitment to buying 100…
MiO Energy Teams Up with DJ/Producer Steve Angello
MiO Energy Gives Fans Unprecedented Access to New EDM Track and the Chance to Star in a Steve Angello & MiO Music Video MIAMI, March 19, 2013 /PRNewswire/ — MiO …
PURE SWISS Lands in Raley’s
San Francisco/Zurich, March 19th 2013 – PURE SWISS Inc, a Swiss premium mineral water manufacturer has now expanded onto the shelves of Raley’s, a high-quality supermarket chain. The company also…
Coke Zero Debuts Integrated Marketing Campaign During NCAA Tournament
ATLANTA — There’s no better time than the fury of NCAA March Madness for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your…
Starbucks Names Sharon Rothstein Global Chief Marketing Officer
SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty…
The Coca-Cola Company to Receive ‘Brand Icon’ Award
NEW YORK — The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced The Coca-Cola Company as this year’s inaugural Brand Icon Award recipient,…
NCAA Hall of Fame Soccer Coach Joins Hydro One Beverage Team
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce University of North Carolina Women’s Soccer Head Coach and National Soccer Hall of Fame Inductee Anson Dorrance has joined…