Newswire

Hangover Joe’s Get Up & Go Lands RaceTrac Convenience Stores

“The Hangover” Recovery Shot is gaining more store placements. Hangover Joe’s has now landed another chain of convenience stores.   Atlanta-based RaceTrac which operates in five states in the southeastern part…

MERCY Adds a CEO and Former Red Bull Sales Executive

NEW YORK, October 24, 2011 — NEU Industries, Inc., maker of the hangover-prevention beverage MERCY, announced the appointment of a new CEO, Luc Tomasino, and a new head of sales,…

ACTIVATE Launches First Traditional Marketing Campaign

October 18, 2011 – ACTIVATE, the enhanced water beverage category innovator with its patented twist cap delivery system, is launching its first traditional marketing campaign. Under the direction of marketing…

Coke Zero Partners With Mission: Impossible

Tie-in with Tom Cruise Film Rolls Out Around the World with Robust Television, In Cinema, Retail, and Digital Media Campaign ATLANTA, OCT. 19, 2011 ­– Coke Zero™ today announces a…

NPI Forms Partnership with Fighter Energy for Distribution

DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthy, convenient energy drink to consumers, has partnered with Nutritional Products International (NPI) for the retail distribution of its…