News

IFF Acquires Frutarom for $7.1B

The New York-based flavor and fragrance giant announced on Monday its plans to acquire Israeli flavors and natural ingredients firm Frutarom for $7.1 billion -- its biggest purchase to date. The deal would boost IFF to a second-place spot in the global natural flavors market, seeing as 75 percent of Frutarom’s sales are in natural.

Waterloo Sparkling Water Now Available at Walmart

Waterloo Sparkling Water has expanded distribution to include Walmart Stores in 22 states beginning this month. Walmart authorized four SKUs, which began shipping to West Coast stores in May.

West 32 Soju Names Han PR Agency of Record

Made in New York,​ ​without​ ​any​ ​artificial flavoring or chemical sweeteners, West 32 Soju has tapped HAN PR as its Agency of Record.

Absolut Unveils Limited Edition America Bottle

Painted in red, white and blue, the Absolut America bottle is raising the bar for summer partygoers and patriots alike to show their Stars and Stripes pride.

Pervida Opens Corporate Store

Functional beverage manufacturer Pervida and the Montgomery County Chamber of Commerce will be hosting a ribbon-cutting ceremony for the opening of their new Pervida store in the Virginia Tech Corporate Research Center.

A Breakdown of the USDA’s GMO Labeling Proposal

The USDA published a proposed rule to establish standards for the disclosure of bioengineered foods on packages in places where consumers can easily find them. However, the long-awaited proposal leaves industry leaders with just as many questions as it does answers.

Fizzique Launches Sparkling Protein Drink

As the sparkling water and protein drink categories both continue to expand, David Jenkins, a former Olympic sprinter and founder of protein products brand NEXT Nutrition, is looking to marry the two with his latest venture.

Mtn Dew Kickstart and NickSplat to Reboot Double Dare

On your mark, get set, GO! Today, Mtn Dew Kickstart announced a partnership with NickSplat and Comedy Central to provide a refreshing boost to the beloved classic '90s game show Double Dare.