News

Reed’s Net Sales Rebound in Q4

Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.

Nitro Beverage Co. To Launch RTD Cold Brew Line

Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans next month with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.

Hydrogen Water Brands Plot Course for Growth

Despite its limited commercial exposure thus far, a handful of hydrogen water brands are taking different approaches as they seek to stake their respective claims on this emerging category.

FIJI Water Unveils New Sports Cap

FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design.

Ennoble Beverages Launches Malt-Based Bloody Mary Line

Ennoble Beverages announced today that it is reshaping the flavored malt beverage category with the launch of the first-ever, all-natural flavored malt-based ready-to-drink (RTD) Bloody Mary cocktail: Tipsy Tomato and Frank’s Red Hot Bloody Mary.

The Macallan Releases ‘The Macallan 50 Years Old’

The Macallan, the world’s most admired single malt Scotch whisky, unveils a new and remarkably rare limited edition single malt whisky – The Macallan 50 Years Old - 2018 release.

Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale

How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.

Nuun Launches Immunity Line

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Grass Fed Coffee Announces the Launch of Online Sales

Grass Fed Coffee announced today that it is now accepting online orders via it’s website, www.grassfedcoffee.com, and via Amazon.com in three-packs and twelve-packs, with free shipping for Prime members.

Virgil’s Rebrand Marks Start of Reed’s New Strategy

The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.