Ellie Goulding Joins CORE As Investor, Endorser
CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer.
News
Celsius Holdings, Inc. Approved for Listing on NASDAQ
Celsius’ common stock will begin trading on the NASDAQ Capital Market at the opening bell on May 24, 2017, keeping its present ticker symbol, CELH. The Company’s common stock will continue to trade on the Over-the-Counter OTXQX Best Market until the market close on May 23, 2017.
Positive Energy Launches Across Albertsons Companies
Positive Energy will be placed in the following banners and regions: Albertsons Safeway Seattle, Albertsons Safeway Portland, Albertsons Dallas, Safeway Northern California, Safeway East, Safeway Denver, Acme, Shaw’s, Star Market, Tom Thumb and United Supermarkets.
C.A. Fortune Goes National
After four years of strategic and planned growth, C.A. Fortune, a privately-held natural, specialty and bakery/deli sales and marketing agency, announces the company has joined forces with Portland, OR, based Bridge Sales & Marketing, completing the agency’s goal of providing coast to coast coverage for its client brands and retail customers.
Kathy Ireland Worldwide Partners with OXiGEN to Drive Global Awareness
Formula Four Beverages Inc., makers of OXiGEN has entered into a strategic relationship with kathy ireland Worldwide, kiWW announced today from the Licensing Expo in Las Vegas.
COCO Cocktail Promotes Nutrition in Alcohol
All vitamins and minerals found in COCO Cocktail are from all-natural, non-GMO food sources without any fortified, artificial or synthetic ingredients.
Beverage School: How Brands Are Building On Campus – Part 1 of 2
Two recently launched college-based beverage startups, Up Dog Kombucha and Sunniva Super Coffee, have leveraged university resources and their own insight into students’ shifting tastes and demands to create a viable route to market from their dorm room to store shelves.
Up Mountain Switchel Announces the Launch of the Original Swizzle for Summer 2017
According to the Hartman Group’s Culture of Food 2015, “uses real spices and herbs” is now the fourth most important factor in defining high quality foods/beverages, following “better ingredients,” “better taste” and “100% natural.” In a major confluence of health trends, Up Mountain Switchel’s new Original Swizzle nails a variety consumer demands on the head with the beverage of the summer (and beyond).
True Drinks Extends Disney Licensing Agreement for Major Entertainment Properties Through 2019
True Drinks is extending their strategic licensing agreement on similar terms for major Disney entertainment properties including Disney Princess, Disney Frozen, Disney Mickey Mouse & Friends, and Marvel Avengers through 2019.
EY Announces Hint Founder Kara Goldin as Entrepreneur Of The Year 2017 Award Finalist
Goldin was selected as a finalist by a panel of independent judges. Award winners will be announced at a special gala event on June 23rd at The Fairmont in San Jose, California. Goldin is also an alum of EY’s Entrepreneurial Winning Women program.
Venus Spirits Releases Vodka
Venus Spirits has distilled a special release vodka available exclusively at the distillery. Made with organic winter wheat and distilled twenty times, Venus Spirits Vodka is rich in mouth feel with delicate sweet notes.
The Maple Guild Expands Product Line with New Beverages
The Maple Guild, the largest single-source producer of organic maple syrup, has created its first lines of beverages: seven flavors of Enhanced Maple Water and nine flavors of Maple Sweetened Iced Tea.
Press Clips: Kombucha in Cans, How Slingshot Coffee Entered Target
Cans open new packaging opportunities for kombucha, how Target sought out Slingshot Coffee, caffeine overdose kills South Carolina teen, woman wins "hot coffee" injury lawsuit against Starbucks, new study says carbonated beverages increase appetite.
BevNET Podcast Ep. 58: Why Juice Press is “Constantly Reinventing the Wheel”; The Soylent Phenomenon
In this episode of the BevNET Podcast, Marcus Antebi, who launched cold-pressed juice chain Juice Press in 2010 and now presides over a chain of 62 stores across the Northeast, explained his belief that “common innovation is complete” and that it’s incumbent upon food and beverage manufacturers to up the ante with nutrient-dense ingredients and formulations.