Aperol, the iconic Italian aperitivo, is returning to Coachella Valley Music and Arts Festival for its second year, bringing along the quintessential expressions of Italian culture and source of its namesake, the tradition of Aperitivo.
Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.
Leading adult non-alc (NA) retailer Boisson is shutting down retail outlets and is “restructuring,” according to the founder of one NA brand that was informed of the news by a former Boisson employee.
In honor of Earth Month, Mijenta Tequila, the award-winning, sustainable, and additive-free tequila from the highlands of Jalisco, announced that it is continuing its partnership with Women’s Earth Alliance (WEA), which empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
In response to insatiable demand for its award-winning whiskies, Milam and Greene Whiskey has expanded its distribution partnership with Southern Glazer’s Wine & Spirits (SGWS), broadening its reach to customers across the United States.
Secret’s out— after much underground research and development, Riverbend Malt House now offers a malt style designed for distillers. Speakeasy distiller’s malt is now available for purchase.
waterdrop, the European-based pioneer in hydration, is proud to announce the successful closing of an investment round welcoming six world-renowned athletes as investors.
MyMuse, the innovative beverage brand dedicated to sparking creativity and delivering better-tasting, better-for-you functional beverages, proudly announces its collaboration with social media phenomenon, singer and reality star, Dixie D’Amelio.
Renowned American whiskey blender Dixon Dedman is excited to launch The Kiawah Blend, a limited-time small batch blend and the fourth release in 2XO Kentucky Straight Bourbon Whiskey’s Icon Series.
Lay’s, Sabritas, Gamesa, and Rockstar Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Mela Watermelon Water, a premium canned line of bold, crisp 100% watermelon juice, announced its retail partnership with 7-Eleven to begin rolling out on shelves in locations across the U.S.
Tip Top Proper Cocktailsis excited to announce its latest prepared cocktail: the Mai Tai. Making its debut by popular demand, the legendary refresher was the #1 most requested new cocktail by Tip Top consumers and is one of the world’s most recognizable tropical drinks.
Tide Amplified Tea, a Florida-based lifestyle brand, is launching one of the nation’s first ready-to-drink (RTD) Yaupon-based functional beverage lines, which is available in three sparkling tropical flavors.
What makes a spirit company a good target for acquisition? That’s the question a panel of experts answered at the DISCUS annual conference in San Diego earlier this month.
