News

Farmhouse Culture Announces 301 Investment & RTD Line

While Farmhouse most recently closed another round of funding in summer 2016, the brand decided to look for more capital to grow the company and increase the pace at which it scales.

Califia Farms Wades Into Organic With New Nut Milk Line; Revamps Protein Products

Natural beverage maker Califia Farms has for the first time entered the organic drink market with the launch of Homestyle Nutmilks. The drinks will debut this week at Natural Products Expo West 2017, where Califia will also introduce a restaging of its protein beverages, two additions to its Almondmilk line and a new multi-serve offering for its Pure Black cold brew coffee.

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

Imbibe announced today the launch of SweetSense, a clean-label ingredient designed to optimize sweetness perception in beverages. Imbibe will be showcasing SweetSense in tea samples at the Southern California Institute of Food Technologies Suppliers Night Expo on Mar. 8, 2017 in Anaheim, California.

Kenyan Purple Tea Set to Officially Launch at Expo West This Week

The Kenyan purple tea is a sub-species variety of the common tea leaf Camellia Sinensis of the assamica type. It is now being commercially grown at high elevations in the East African county of Kenya where it is able to absorb more ultra-violet rays from the sun which allows it to produce more of the beneficial, natural compound anthocyanin which gives it the purple color.

WTRMLN WTR Launches BLNDS line

WTRMLN WTR has introduced a line of three new functional blends (aka BLNDS) to its growing product portfolio. The flavors deliver strong secondary functional benefits for athletes and those who lead an active lifestyle.

BODYARMOR Announces Tennis Player Jack Sock as New Athlete Partner

BODYARMOR, a new premium sports drink, today announced a partnership with top-ranked American tennis star, Jack Sock. This partnership marks BODYARMOR’s first foray into the world of tennis, where proper nutrition and hydration has long been a very important part of player performance.

Good Trip Coffee Co. Unveils New Line of Ready-to-Brew Craft Cold Brews

Good Trip Coffee Co., a Denver-based specialty coffee company, has introduced a new line of Cold Brew Coffees available online in six varieties. Launching into the booming cold brew category, Good Trip Coffee Co. stands out with ethical sourcing, eye-catching packaging, and one of the only ready-to-brew cold brew products on the market.

Mad Croc Brands Launches Orange Energy Drink

Mad Croc Brands today announced Orange Energy Drink. Mad Croc’s Orange Energy is an additional beverage to their already exciting energy products portfolio.

Leaf Organic Vodka Now Available At Costco In Colorado

Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, has announced that its brand LEAF Organic Vodka is now available at Costco in Colorado.

Irish Whiskey Category Soars Ahead of St. Patrick’s Day

With the booming consumer interest in brown spirits, Irish Whiskey has seen substantial growth over the last decade. In 2016, Irish Whiskey volumes were up 18.7 percent to 3.8 million cases and revenues were up an impressive 19.8 percent to $795 million.