News

Sazerac Company Purchases Strategic Interest in Bittermens

One of the oldest producers of cocktail bitters in the United States is joining forces with the company that helped spearhead the modern bitters resurgence, as Sazerac purchases a strategic interest in Bittermens. The current owners, Avery and Janet Glasser will continue to lead the business and Sazerac will manage the sales, marketing, and distribution of all Bittermens brands.

Premium Eco-Friendly Canadian Water Brand Flow Makes A Splash In The U.S.

Flow water, a naturally alkaline spring water brand from Canada, has officially come to the U.S. Known for its delicious, smooth taste, naturally occurring healthful benefits and eco-friendly Tetra Pak®, Flow is already making waves in the water category.

New Crop Capital and BeyondBrands Form Unique Joint Venture

In a unique collaboration between finance and consulting, New Crop Capital and BeyondBrands have forged a joint venture to accelerate innovative product development and distribution with critical go-to-market funding and management support.

B Sweet Doubles Down on Nitro with New Teas

B Sweet, which added a canned Nitro Cold Brew Matcha Green Tea to its portfolio in recent months, will debut a Nitro Hibiscus Tea at Natural Products Expo West 2017 next week.

Happy Tree Completes Fundraising Round, Debuts Updated Label

In an interview with BevNET, Happy Tree CFO/COO Will Finkelstein called the new investment a recognition of the company’s potential and “a good validation of our brand and the maple water category” after a year in which the brand expanded to over 400 new retail locations and debuted several new SKUs.

BiPro Introduces New Berry Burst Protein Water

BiPro has introduced Berry Burst as the newest flavor of BiPro Protein Water. Berry Burst is naturally flavored, offers fresh, smooth taste and still packs 20 grams of lean, clean protein per bottle.

Wisdom Natural Brands Reports the Passing of Founder/CEO

The President of Wisdom Natural Brands®, Carol May, today reported with sadness the passing of her husband, James A. May, Sr., age 80. Mr. May was the Founder/CEO of Wisdom Natural Brands, makers of SweetLeaf® Stevia Sweetener.

House Spirits Adds to Its National Team with New Hires

House Spirits Distillery, now celebrating more than a decade as a leader of America’s craft distilling community, welcomes two industry-leading talents to its roster of dedicated brand educators: Erin Hayes and Jordan Felix.

WANU Water Joins NBA All Star DeAndre Jordan to Hydrate Los Angeles Youths

WANU Water joined with Olympic Gold Medalist and NBA All-Star, DeAndre Jordan, and the American Diabetes Association of Los Angeles to donate 9,000 bottles of nutrient infused water to the Los Angeles County Alliance for Boys and Girls Clubs with a mission of spreading healthier hydration to local youths.