News

PE Firm Acquires Calypso Lemonade Maker

Investment firm Mason Wells has acquired Calypso lemonade parent King Juice Company, Inc. for an undisclosed sum, the Milwaukee-based co-packer announced Tuesday.

Aqua ViTea Launches New Kombucha Fountain With Ripe Juice, Plus Vodka

In July, the Vermont-based kombucha brewery debuted Aqua Vodka, an organic vodka made from a distillate created in the kombucha production process, as well as a new self-service draft program that allows users to flavor kombucha with an assortment of cold-pressed juices from Ripe Craft Juice.

Sweettauk Lemonade Expands in UNFI

Sweettauk Lemonade will now be available in 9 states including Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Delaware, Maryland, and Virginia.

People Moves: Brian Krumrei Exits TSG

Krumrei departs the consumer products investment firm, while Moonshine Sweet Tea and Boxed Water each welcome new chief marketing officers.

Zola Launches ‘Hydrating Energy’ Line

As the first shipments of Zola’s new “2.0” packaging roll out to stores, the coconut water and acai beverage maker has launched a new energy drink line as part of a move toward a more comprehensive brand hierarchy.

Campari Veteran Shelly Saunders to Join Eastside Distilling’s Board of Directors

Eastside Distilling, a producer of award-winning craft spirits, today announced the appointment of Shelly A. Saunders to its Board of Directors. Saunders brings more than 25 years of finance experience to the board, having served as VP Finance/CFO of Campari Canada and VP Finance/FP&A for Campari America/SKYY Spirits.

Preiss Imports Brings 19th Century La Fee Absinthe to U.S.

Preiss Imports, a third-generation company specializing in the importing and marketing of international spirits, wines and culinary niche brands, has added La Fee Absinthe Parisienne, La Fee Absinthe Blanche, and La Fee NV Absinthe Verte to their portfolio of unique international spirits.

pHit Announces Alkaline Water Enhancer Tablets

PHIT comes in four flavors: Iced Lemongrass, Berry Splash, Iced Tea, Superfruit and one unflavored with a performance blend, PHIT+, to create an alkaline energy drink.

Pure Leaf Launches Content Series

Celebrity Chef Marcus Samuelsson has partnered with Pure Leaf Tea House Collection to create a new, original web series launching today on PureLeaf.com.

SHARK Energy Announces Plans for New Flavors

Currently in the US, SHARK comes in SHARK Stimulation Original flavor and SHARK Sugar Free, both in 8.4 ounce cans. Additional plans include adding new varieties including Red Berries and Apple & Melon.

Taste Radio Ep. 68: Talking Innovative Ventures and Investments with Owl’s Brew’s Jennie Ripps and Pete Speranza of 301INC

Episode 68 of the Taste Radio podcast features interviews with Jennie Ripps, the CEO and co-founder of tea-based cocktail mixer and beer brand Owl’s Brew, Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, and the latest edition of Elevator Talk with Jason Petrou, the founder of Clean Energy Organics.