News

ZICO Signs David Boudia and Ali Krieger as Brand Ambassadors

Boudia, a gold medal winner in men’s diving at the London 2012 Olympic Games, and Krieger, a long-standing member of the world champion U.S. Women's National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.

Celsius Hires Jon McKillop as National Director of Sales, Fitness Channel

McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition.

Oscar on Board: DiCaprio Invests in Runa

Guayusa-powered natural energy drink Runa confirmed today the long-rumored addition of Oscar winner Leonardo DiCaprio as an investor, joining a new wave of high-profile individual investors including fellow thespians Marlon Wayans and Adam Rodriguez.

Calypso Announces “Taste of the Islands” Sweepstakes

Calypso is complementing its Sweepstakes with the social media campaign, #YearSupplyProblems, depicting troublesome scenarios one might encounter upon winning a Year Supply of Calypso Lemonades, such as needing to find a new place to store milk.

Hendrick’s Gin Announces “Whimsical Takeover” of National Cucumber Day

This season's pinnacle attraction, The Cucumber Festival of Wonder, is set to take place in New York City in June. The event will present a cavalcade of cucumber-inspired marvels, including a penny farthing cycling concourse, fascinating live spectacles, roaming cocktail contraptions, and more than a few surprises.

Aviation American Gin Kicks off 10th Birthday Celebration

Aviation American Gin, the flagship brand of Portland’s House Spirits Distillery, kicked off its 10th birthday year with PROJECT 10, a series of limited edition partnerships and collaborations with a roster of iconic Portland brands and partners.