In an interview at Expo West, GoodBelly CEO Alan Murray explained that the development of GoodBelly Sparkling Drink and GoodBelly Ade stems from an innovation strategy that seeks to “constantly rejuvenate the energy behind probiotics.”
ffective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands including BACARDÍ, GREY GOOSE, BOMBAY SAPPHIRE, DEWAR’S, MARTINI and ANGEL’S ENVY, among other leading brands and labels in these two states.
The campaign includes an updated logo, company icon and tagline, all of which translate Agua’s objective of reinvented hydration with great taste, low calories and powerful electrolytes for the ‘water-bored’ consumer.
In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.
Classically aged in in white American oak and uniquely infused with a hint of freshly cut orange peels, Rum:30 offers a subtle orange aroma and a complexity of flavors that gives it a relaxed Floridian vibe.
Marley Beverage CEO Harry Bigelow said that the company “wanted to dial it back a bit” in terms of its original reggae-themed labels and marketing initiatives, while maintaining the brand equity of Bob Marley.
Yahoo Finance reported on the company’s wellness initiative dubbed “See Ya Soda,” which will also see the end of fried food, white bread and pasta in Reebok’s cafeteria.
Light whiskey denotes a grain spirit that’s been distilled at a higher proof than a straight whiskey -- between 80-95 percent alcohol by volume (ABV) versus less than 80 percent ABV respectively.
GenerationWhy is a consumer research study commissioned by the Corn Refiners Association
From large producers like WhiteWave and Califia Farms to tiny upstarts, including Pop & Bottle, Malk and Three Trees, BevNET’s John Craven and Ray Latif discuss the role that innovation and branding has played in the development of each and the overall segment.
Described as a yogurt beverage “made with only natural ingredients including real fruit and probiotics,” Drink Chobani will join the drinkable yogurt category where brands like Lifeway Kefir, B’More Organic, Wallaby Yogurt Company and Karoun Dairies’ Blue Isle reside.
As for how the brands will leverage its relationship with Coca-Cola, Jeremy Faa, senior vice president and general manager for craft beverages at Coca-Cola North America, said that while operating independently, the company will “tap into Coca-Cola in terms of synergies, supply chain innovation and key account relationships.”
The four new flavors of small-batch sodas include: zingy Ginger Beer, citrusy sweet Orange Cream, redonkulously smooth Cream Soda, and sweet-and-tart Black Cherry
Made with 88 percent corn and 12 percent buckwheat, Stoli Gluten Free will launch in the U.S. with availability at Stoli accounts nationwide starting in April 2016.
