News

New on FBU: How to Efficiently Optimize Your Retail Strategy

To better understand methods for getting a retailer to optimally sell your product, including strategies in both category and shelf management, working with brokers and how to navigate sales data, FBU recently sat down with Daniel Lohman, who is a strategic advisor specializing in the organic and consumer packaged goods industry.

Coco Libre Hydrates Vans US Open of Surfing

Coco Libre recently won the Eco-Excellence Award for Nutritional Beverage as given by finalist for NCW (Natural Child World), and is the best selling organic coconut water on the market.

Ingredient Trends: 5 for Function

All of these natural functional products are available in beverages right now: and they’re growing and on-trend.

Diversity in Natural Foods: The Way Forward

Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.

With Launch of Sam Lives, Fresh Samantha is (Sort Of) Back, Again

She is the namesake of pioneering super premium juice brand Fresh Samantha, and while Samantha Levin was just two years old when her father launched the beverage line, she’s following in the footsteps of her family’s business -- for the second time -- with an HPP smoothie/meal replacement brand called “Sam Lives.”