News

Whynatte Latte Lands Placement in Nearly 1500 Kroger-Owned Stores

Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.

Springbrook Hollow Farm Distillery Announces Grand Opening

Springbrook Hollow Farm Distillery is located in Queensbury, N.Y. at the foothills of the Adirondack Mountains. The distillery officially opened its doors in December, and announced that its official grand opening celebration will take place on Saturday, May 23.

Beam Suntory Unveils Brand Refresh for Sauza Tequila

The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, according to Beam Suntory.

Buffalo Trace Whiskey Brands Remain on Allocation

Brands such as Elmer T. Lee, Rock Hill Farms, Van Winkle, and the Antique Collection (George T. Stagg, William Larue Weller, Sazerac 18, Thomas H. Handy, and Eagle Rare 17) will continue to be on strict allocation and hard to find for the foreseeable future, the distillery announced.

MetaBrand Capital Names New Advisory Partners

“These new Advisory Partners further solidify MetaBrand and MetaBrand Capital’s role as a “one-stop shop” for emerging natural and organic products brands and social-mission companies,” said Eric Schnell, CEO and founder of MetaBrand.

Tree Top Turns Off the Juice and ‘Tude Shuts it Down

Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”

Diageo Unveils Blade and Bow Kentucky Straight Bourbon Whiskey

Named after the two parts of a skeleton key, the blade shaft and the ornate bow handle, Blade and Bow Kentucky Straight Bourbon Whiskey derives its inspiration from the Five Keys symbol that can be found throughout the Stitzel-Weller Distillery.

Tequila el Jimador Partners with U.S. Soccer Star Tim Howard

The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.