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Whole Foods Addresses Asparagus Water Snafu Whole Foods Addresses Asparagus Water Snafu

Whole Foods Addresses Asparagus Water Snafu

by Neil Martinez-Belkin,

Images of the product on sale at a Whole Foods store in Brentwood, Calif. surfaced on social media earlier this week, inviting widespread ridicule.

Jamba Juice Introduces New Line of Organic Cold-Pressed Juices Jamba Juice Introduces New Line of Organic Cold-Pressed Juices

Jamba Juice Introduces New Line of Organic Cold-Pressed Juices

by Neil Martinez-Belkin,

Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.

Kill Cliff Launches Cold Brew Coffee Line

by Press Release,

The coffee is available in three different flavors -- Epic Mojo, a robust yet smooth, unsweetened black coffee; Sweet Mojo, a rich black coffee with a touch of natural sweetness; and Mojo Rising, a creamy blend of our black cold brew coffee and coconut cream.

Kill Cliff Deploys Yottaa to Drive Web and Mobile Engagement

by Press Release,

Prior to implementing the Yottaa platform, Kill Cliff’s end users experienced, on average, four second page load times. Yottaa was able to cut that by over 50%, which Kill Cliff measured as a huge business impact for the company’s eCommerce initiatives.

Soylent 2.0 Puts Algae in a Bottle Soylent 2.0 Puts Algae in a Bottle

Soylent 2.0 Puts Algae in a Bottle

by Neil Martinez-Belkin,

The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.

Harmless Harvest Drops “100% Raw” From Labels Harmless Harvest Drops “100% Raw” From Labels

Harmless Harvest Drops “100% Raw” From Labels

by Ray Latif,

Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.

Vita Coco Launches Lemon Tea Variety at Kroger Vita Coco Launches Lemon Tea Variety at Kroger

Vita Coco Launches Lemon Tea Variety at Kroger

by Neil Martinez-Belkin,

Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.