(Alpharetta, Georgia – September 22, 2015) Neenah Packaging announces the expansion of its ESTATE LABEL® and BELLA® Label with new colors and textures. The addition of the new items advances Neenah’s portfolio of premium labels designed to meet market demands for the rapidly growing packaging needs of the beer, wine and spirits industries.
“We’ve seen a strong demand in the market for a brighter white label, so we’ve added a 95 bright, option. We’ve watched labels with solid black printing increase in popularity, so we’re offering an additional solution with a new black vellum label. Texture is in demand within the craft beverage market, so we’re introducing a new Burlap finish. Every addition is a direct answer to what the market is seeking,” said Ellen Bliske, Senior Brand Manager, Neenah Packaging.
· Titanium White: a brilliant 95, available in ESTATE LABEL 60T Vellum, Laid and new Martele
· Black: the deep rich black brand owners love, available in ESTATE LABEL 60T Vellum
· Martele: a classic European texture, available in ESTATE LABEL 60T White and new Titanium White
· Burlap: a home grown rustic texture perfect for craft beverages, available in BELLA Label 55T White and Natural
The new items can be found in Neenah Packaging’s new Label swatchbook, which showcases the full portfolio of textures and colors, as well as Neenah’s digital pressure sensitive label offering.
Contact your local merchant for Neenah Packaging Label swatchbooks.
Samples of Neenah labels can be ordered at no charge through the Sample Selector on the Neenah Packaging website.
About Neenah Packaging
Neenah Packaging, www.neenahpackaging.com, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. Neenah Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; consumer electronics; and retail to deliver on their brand’s promise. Neenah Packaging welcomes custom inquiries.
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.
With multiple manufacturing facilities in Wisconsin, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061, Option 5. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s design blog.