News

Beam Suntory Unveils Brand Refresh for Sauza Tequila

The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, according to Beam Suntory.

Buffalo Trace Whiskey Brands Remain on Allocation

Brands such as Elmer T. Lee, Rock Hill Farms, Van Winkle, and the Antique Collection (George T. Stagg, William Larue Weller, Sazerac 18, Thomas H. Handy, and Eagle Rare 17) will continue to be on strict allocation and hard to find for the foreseeable future, the distillery announced.

MetaBrand Capital Names New Advisory Partners

“These new Advisory Partners further solidify MetaBrand and MetaBrand Capital’s role as a “one-stop shop” for emerging natural and organic products brands and social-mission companies,” said Eric Schnell, CEO and founder of MetaBrand.

Tree Top Turns Off the Juice and ‘Tude Shuts it Down

Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”

Diageo Unveils Blade and Bow Kentucky Straight Bourbon Whiskey

Named after the two parts of a skeleton key, the blade shaft and the ornate bow handle, Blade and Bow Kentucky Straight Bourbon Whiskey derives its inspiration from the Five Keys symbol that can be found throughout the Stitzel-Weller Distillery.

Tequila el Jimador Partners with U.S. Soccer Star Tim Howard

The integrated partnership includes social media efforts, consumer facing programs, retail activations, and more exciting news coming this summer. Additionally el Jimador will also collaborate with Tim Howard to support social causes that are of importance to him.

Ole Smoky Moonshine’s Big Orange Goes National

Launching nationally, for a limited time only, Ole Smoky Big Orange Moonshine will be bottled in Ole Smoky’s recognizable 750 mL mason jars and will be available starting June 1st.

Q&A: Zevia’s CEO on Going Non-GMO

In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.

COCOZIA Now Available at Central Market

The 100% organic coconut water will be available at Central Market stores in the popular 11.1 FL OZ and 16.9 FL OZ sizes.