News

EnerBee Joins Whole Foods’ ‘Share The Buzz’ Campaign

From April 15th – 28th Whole Foods Market stores throughout Florida will donate $0.20 from the sale of each 12oz can of EnerBee® directly to their nonprofit pollinator research partner The Xerces Society.

CRUDE Launches ‘Orange #1’

Originally launched in November of 2014, CRUDE seeks to offer a true fresh juicing experience in a ready-to-drink bottle by utilizing high-pressure pasteurization to retain nutrients that may be damaged by traditional heat pasteurization.

Daily Greens Adds V.P. of Sales & Marketing

Having secured a major round of financing, launched three new product lines and expanded distribution to 1,000 stores, Daily Greens is continuing its fast pace in 2015, recently bolstering its leadership team with the appointment of Steven Gollob.

Bebida Beverage Co. Responds to FDA Warning Letter

In a press release addressed to company shareholders, BeBevCo stated that it has already submitted a response to the FDA and been granted the necessary time to perform the adjustments to ensure KOMA Unwind is in compliance.

Coca-Cola Co. Announces Return of “Share a Coke”

The 2015 Share a Coke campaign will feature four times the number of names as the 2014 edition and also encompass different package sizes, with 1.25 L and 2 L bottles, and 12 oz. cans now in the mix.

EWG Spirits & Wine Launches La Quintinye Vermouth Royal in the United States

“Championed by leading bartenders, the resurgence of classic cocktails in which vermouth plays an integral role, twinned with the desire for natural and better crafted products, has given rise to a renewed interest and demand for this drink," said Yves Le Boulengé, Global Spokesperson at EWG.

DeLeon Tequila Unveils #TheNextLevel Marketing Campaign

The campaign consists of a series of six 15-second vignettes designed to appeal specifically to the media-savvy, fast-paced millennial generation's consumption habits, enticing them with a quick, sharable, multi-sensory experience, according to a company release.

PepsiCo Announces Multi-Year Marketing Partnership with the NBA

As part of this expansive food and beverage partnership with the league, PepsiCo will leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands to engage NBA fans through PepsiCo's world-class sports marketing and high-profile activation.