Food and Drink Resources Names Sally Sparks Vice President of Insights

DENVER, May 27, 2015 /PRNewswire/ — Food And Drink Resources (FDR) recently announced Sally Sparks as the company’s Vice President of Insights. Sparks will lead consumer insights and market research including focus groups, concept testing, and central location tests.

Sparks spent more than 20 years working within the foodservice and hospitality industries where she realized her talent for research in the world of food. Throughout her career, Sally has worked on the client side, ad agency and supplier/consultant side, which provides a unique perspective to her work. With extensive experience in both qualitative and quantitative methodologies, she brings a full range of skills to the design and execution of every research project.

“This is an exciting time for Food And Drink Resources, and we are thrilled to welcome Sally to our team,” said Richard Keys, co-founder of Food And Drink Resources. “As we continue to grow, we strive to remain adaptable, motivated and responsive to our customers needs. Food And Drink Resources has always taken pride in delivering the best product to our clients and Sally will be an integral part in continuing to do so. Sally’s extensive background in market research will help accelerate the growth of our own market research and insights department while maintaining exceptional service for our clients.”

Food And Drink Resources, who runs a state of the art innovation center in Centennial, Colo., works with national restaurant companies, retail food and beverage companies, and wholesalers. FDR provides support with concept ideation, development and testing; product development; sensory and comparison testing; and product commercialization. FDR’s innovation center houses a full test kitchen, conducts food and beverage immersion tours, and facilitates focus groups.

About Food And Drink Resources (FDR)
Food And Drink Resources is a Denver-area based food and beverage consulting firm. FDR works with national restaurant chains, retail food and beverage product companies, and food, and beverage wholesalers. Their new state of the art innovation center provides clients with resources and access to key components of all successful food and beverage businesses including a full test kitchen, sensory testing and focus group facilities, concept ideation, development and testing. To learn more about FDR visit or connect on Facebook or LinkedIn.