News

DPSG Reports Full-Year and Fourth Quarter 2014 Results

Dr Pepper Snapple Group, Inc. (NYSE: DPS) reported fourth quarter 2014 EPS of $0.77 compared to $0.78 in the prior year period. Core EPS were $0.88 compared to $0.97 in the prior year.

Captain Morgan Rum Introduces New Beach-Themed Flavor Varieties

"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America.

Booker’s Bourbon Unveils Collection of Limited-Edition Releases

One of the few bourbons available today bottled straight from the barrel, Booker's Bourbon will now feature limited-edition labels inspired by Booker Noe's love of bourbon, family and the spirit of experimentation. These commemorative releases will be available in limited quantities throughout the year.

Belvedere Vodka Launches New “Wild Berry” Variety

“Belvedere Wild Berry exemplifies our commitment to crafting 100% naturally and sugar free flavored vodkas. Its fresh and delectable ingredients deliver an innovative twist on Belvedere Vodka,” says Charles Gibb, President of Belvedere Vodka.

Perrier Announces “District Perrier” Marketing Campaign

Perrier will utilize innovative mobile marketing apps such as Blippar, a mobile augmented reality and image recognition platform, and iBotta, which features District Perrier games to redeem rewards to drive in-store engagement.

Alacran Tequila Launches Alacran Cristal

Alacran Cristal is an ultra premium anejo tequila that is made with agaves from 7-10 years old harvested in the highlands of Jalisco.