News

Mountain Dew and Florida Georgia Line Team Up for ‘Anything Goes Tour’

Today, Mountain Dew announced a national partnership with Florida Georgia Line, establishing the iconic beverage brand as a sponsor of the superstar duo's 2015 ANYTHING GOES worldwide headlining tour and the award-winning team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation

GE Appliances and Keurig Collaborate on K-Cup-Ready Refrigerator

GE’s new refrigerator technology, an evolution of its Café French door refrigerator’s unique hot water dispenser, paired with a Keurig K-Cup single-cup brewer, meets the growing consumer interest. From leaders innovating to change the industry, this breakthrough evolution will take consumer convenience and versatility to a whole new level.

Califia Farms Introduces Almondmilk Coffee Creamers

The new line of creamers are a natural extension of Califia Farms’ premiumization revolution in plant-powered beverages: the company is the fastest-growing natural beverage company, the leader in the natural products’ coffee drinks category, and known for formulating the industry’s best tasting almond milks.

FitAID Now Available at Vitamin Shoppe

Santa Cruz, CA (PRWEB) January 14, 2015 — LifeAID® Beverage Co. today announced that FitAID®is now available at select Vitamin Shoppe stores nationwide and on VitaminShoppe.com. LifeAID’s premier synergy drink…

Jim Beam Releases Revamp of Rye Whiskey Offering

"We've heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We listened to this feedback, and know that the time is right to Make History by taking a classic product that's loved around the world and making it even better."

“The Duke” Kentucky Straight Bourbon Enters National Sales Partnership with Blackheath Beverage Group

Jay Harkins, CEO of Blackheath Beverage Group is "extremely excited by the opportunity that The Duke Bourbon represents. The whole brown spirits category is incredibly hot in the U.S. Market, and bourbon is at the forefront. The Duke has such a great, compelling story, but more importantly, it is such a high-quality product that I feel confident we can make a huge impact."

Amway Acquires XS Energy

By acquiring the XS brand, Amway will infuse the rest of its portfolio with the energy, authenticity and customer experience that has made XS so successful, while maintaining its traditional focus on entrepreneurship.

vTrue Radiance Rolls Out in the U.S. and Canada

vTrue has just received approval to be on the shelves at all Sprouts and Bristol Farms stores in March. vTrue will also debut at Ralphs and Fred Meyer stores in March, and is working with Unique Foods to distribute the brand in Canada.

Wells Fargo Securities Downgrades Monster Stock

Despite Monster Beverage’s return to double-digit growth in dollar sales in the four-week period ending 12/20/14, analysts aren’t sold that the company can keep it up in 2015.