BluePrint Founders Leave Hain Celestial
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
News
LeBron Cramps, Gatorade Responds
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
J.K. Williams Distilling Releases ‘Young Buck Bourbon’
J.K. Williams Distilling will celebrate the release of its first small-batch bourbon at the East Peoria distillery - 526 High Point Lane - with a bourbon release event on Saturday, June 7th at 12:00 pm.
Baron Tequila Wins Gold Medal in L.A. International Spirits Competition
As a Gold Medal winner, the makers of Baron have been invited to represent its medal winning spirit at the "Cheers" event on Saturday, June 21, 2014. This event is the public unveiling- and tasting of the gold medal winning Spirits, Wine and Beers of the Los Angeles International Competitions.
Natural Cabana Lemonade and Limeade Available at RaceTrac
The Pulse Beverage Corporation (OTCQB:PLSB), makers of Natural Cabana® Lemonades, Limeade, and Coconut Waters, and PULSE® brand of Heart and Body Health beverages, today announced that its lemonades and limeade are available at 137 Florida RaceTrac convenience store locations.
U.S.A. Soccer Star to Endorse ROAR Beverages
ROAR Beverages is pleased to announce that it will have a new deal with Team USA Soccer star Mix Diskerud to join their growing team of brand ambassadors.
Rooibee Red Tea Donates Tea to Kosair Children’s Hospital
Before Rooibee Roo, a new line of kids tea from Rooibee Red Tea, was made available to the public, the company delivered 100 cases to Kosair Children’s Hospital.
SoBe Returns to Roots With ‘Go Flavorfully’ Campaign
SoBe® is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign.
Cool Mountain Expands in Ingles Markets
Cool Mountain’s sodas have been so successful in Ingles Markets in the past year that Ingles has expanded the brand from the cooler to the shelf.
VOSS Water Announces Summer Promotion, Prizes
VOSS Water of Norway today announced its 2014 summer promotion. The SPIN AND WIN “Drink in the Midnight Sun” promotion will engage consumers though heavy social media and point-of-sale in U.S retail stores.
Gatorade Launches Tenth Annual ‘Beat the Heat’ Campaign
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.
McCormick Distilling Celebrates National Moonshine Day
"We've seen Platte Valley Moonshine duplicated, but never replicated, so today we raise a glass to longevity, authenticity, our loyal moonshine drinkers and new moonshine lovers everywhere," said Vic Morrison, Vice President of Marketing, McCormick Distilling.
Coca-Cola Replenishes 108.5 Billion Liters of Water for Communities
To date, Coca-Cola has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than 100 countries.
NYC Mayor Revives Soda-Ban Proposal
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.