News

Video: Expo West 2014 Profile — Arty Water

Think maple and birch tree water companies have lots of work to do before persuading consumers? Think the same for cactus water? From a matter of association, and the arduous steps of building a contiguous category, the challenges could be next to nothing when compared to those of artichoke water.

Sparkling Ice Launches Peach and Mango Lemonades

PRESTON, Wash. — Sparkling ICE® sparkling mountain spring water, part of the TalkingRain® portfolio of beverages, is excited to announce the expansion of its sparkling lemonade line extension with the…

B&G Foods Promotes Former Snapple Executive

The bond between the food and beverage CPG industries continues to strengthen. Last week, B&G Foods, Inc., a conglomeration of food brands such as Cream of Wheat and Ortega, announced that Michael Sands has been promoted to the newly created position of executive vice president of snacks, according to a company release.

Celsius Signs Flo Rida to Endorsement Deal

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, announced today the partnership with…

Third Street Launches Whole Foods Exclusive Teas and Lemonades

LOUISVILLE, Colo. — Third Street, Inc., makers of premium, sustainable beverages, announced the launch of nine new organic, fair-trade, and non-GMO ice teas and lemonades which will be available exclusively…

SNO Water to Debut in Los Angeles at Bristol Farms

LOS ANGELES — The California weather forecast for March 20 is SNO(TM), not the frosty flakes of crystalline water ice, but the premium drinking water from an Icelandic glacier making…

VEB’s Larsen to Run ZICO

A recent announcement from new Coke VEB President Scott Uzzell has answered the succession question for portfolio brand ZICO. Tom Larsen, who has been the general manager of VEB’s Illy RTD coffee business, will take over as President and GM of ZICO. Larsen, a long-time Coke veteran, will be moving from Atlanta to run ZICO from its El Segundo, Calif. base.

Video: Expo West 2014 Profile — Caliwater

In the embedded video, which was filmed at the Caliwater booth at Natural Products Expo West 2014, founder Matt McKee goes into greater detail about the product’s chief benefits, such as skin revitalization and bodily detoxification. Among other effects, he said that the betalains can reduce under-eye puffiness and add a glow to skin.

Expo West 2014 Photo Gallery: New Brands, Products & Packaging

While established beverage brands took advantage of the high-profile event to announce line extensions, updated formulations and packaging revamps, a significant number of early-stage companies utilized Expo West to introduce their products to swarms of distributors, retailers and media personnel walking the show floor. Covering every new product introduction or revamp at Expo West was no easy task, but our team was up for the challenge.

Cheribundi Available at 2,100 Walmart Locations

BOULDER, Colo. — Cheribundi, Inc. is excited to announce that two of their top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh are now available to purchase at 2100 Walmart…