Powerade Launches Brand Page at Online Fitness Portal
COPENHAGEN, Denmark – In an effort to bolster compelling website content while providing brands a way to connect with fitness enthusiasts, Endomondo this week launched a Brand Pages service for…
News
FDA to Revise Guidelines of Nutrition Facts Labels
Introduced to the U.S. on Jan. 6, 1993, nutrition facts labels have long served as one of the best ways for consumers to monitor their health by what they eat and drink. However, as time passes and the industries progress, the FDA recognizes that an update could further ensure the safety of consumers — the administration’s top priority — and mollify politicians and think tanks.
PGA Golfer to Endorse Avitae
CLEVELAND — PGA Golfer Kevin Streelman has signed a two-year endorsement agreement with Avitae USA, LLC, the leader in the innovative and fast-growing caffeinated water category. It is his first…
Video: Q Drinks Targets New Can Package for Growth
For the past six years, Q Drinks’ founder Jordan Silbert has taken a slow and careful approach to line extensions, gradually evolving from a single-SKU tonic water to its current lineup, which includes a number of sodas and sparkling fruit drinks, all of which are packaged in glass bottles. Yet, when as massive a retailer as Target comes calling -- and is asking for cans -- Silbert knew that had to make a move and do it fast.
Pitching Your Brand to Prospective Investors
While methods vary, accruing startup capital is a critical step for entrepreneurial food and beverage companies. And whether early-stage financing comes from bank loans, angel investors, crowdfunding or venture capital, the way in which you present your business plan often makes the difference between getting the necessary backing and having to continue your search for funding.
Chicago Company Introduces the Aermate Wine and Spirits Aerator
Convenient and durable bar tool provides an innovative way to aerate alcoholic beverages CHICAGO — Aermate Products LLC announced the release of the Aermate Wine and Spirits Aerator. Aermate injects…
Mott’s Announces New Juice Lineup
PLANO, Texas — Mott’s is starting off the New Year with a “Rush.” And a “Surge.” And a “Boom.” The recognized leader in branded apple juice and apple sauce, Mott’s…
Review: Reel Adrenaline
Attempting to lure in sport fishermen with a catchy-sounding name, Reel Adrenaline is a brand of energy drinks that is based out of Florida. Aside from our guess that the target market is probably pretty limited, what you’ve got here is a pretty run-of-the-mill energy drink, albeit one that needs a big upgrade in the graphics department.
Diageo Acquires Super-Premium Tequila Brand Peligroso
Company adds to its collection of outstanding and distinctive tequila brands NORWALK, Conn., January 27, 2014 – Diageo, the world’s leading premium drinks business, today added super-premium tequila brand Peligroso…
NY2O Joins the Drink Up Initiative
NEW YORK — NY2O, the premium bottled water from New York, has joined the Drink Up initiative, which encourages people to drink more water more often. NY2O will incorporate Drink…
GoodBelly to Sponsor Probiotic Documentary Film Narrated by Leonard Nimoy
BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks that help promote digestive health,today announced its support of “Microwarriors: The Power of Probiotics” Special Edition,” the second of…
Video: Checking in with Hint’s Kara Goldin at the 2014 Winter Fancy Food Show
With updated branding, a new plastic package for its carbonated line and an emphasis on wider distribution of its products, Hint is positioning itself for broad growth in 2014. In this video, Hint CEO Kara Goldin discusses the company's approach to marketing and retail strategy amid a sea of competing products, as well as Hint’s widening consumer base and distribution opportunities created by the new PET bottle.
PepsiCo Reports $5 Billion Plans in Mexico
The company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America because of its growing middle class and economic growth potential, according to a company release.
Review: Xumma Semi Sweet Cola
Xumma Semi Sweet Cola is a product that was designed, as the name clearly states, to be a less sweet cola. And a less sweet cola is exactly what it is, with 80 calories and 21g of sugar per 12 oz. bottle. While it might be challenging to have a single focus on cola, which is traditionally an area where upstart brands (as well as larger entrants) have struggled to gain traction, we think that the Xumma concept could be applied to other flavors.