News

KINKY Blue Liqueur Launches Nationwide

KINKY® Blue joins KINKY® Liqueur just in time for Valentine’s Day ST. PAUL, Minn. – January 29, 2014 / PRNewswire / — A fusion of super premium vodka distilled five…

Bullseye: Life Juice Stays the Course, Lands National Deal with Target

Earlier this month, Life Juice founder Ety Salamone landed her biggest and -- for cold-pressed juice -- one of the most noteworthy retailers to date: Target. The brand is now distributed within the retailer’s 390+ PFresh concept stores, where Target sells refrigerated products and fresh produce. It’s a placement that, if successful, may have a significant impact on how Target and other mass retailers view the nascent category and its potential in that channel.

Wells Fargo, Morgan Stanley Report Continued Strength of Energy Drinks

Category leaders Red Bull and Monster have continued to rack up strong sales figures, according to recent reports by analysts with investment banks Morgan Stanley & Co. LLC and Wells Fargo Securities, LLC. The report from Wells Fargo, in particular, cited innovation, marketing increases and less negative press as boons for the category.

True Drinks Announces New Distribution at Rite Aid

IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…

Review: Sipp Lemon Flower

Sipp has done a great job of taking a flavor that’s classic at its core and elevating it with elderflower and tarragon. The resulting mixture is balanced, flavorful, and light in the mouth, with just the right amount of each flavor. And the packaging? Well, that's pretty darn good too...

Ti Tonics Announces Agreement With The Better Drinks Co.

Ti Tonics Ltd, makers of an award-winning range of antioxidant infused “superteas”, and The Better Drinks Co. (parent: Asahi Holdings) today announced a major distribution agreement. The New Zealand-based company…

BrandHive to Represent OptiMSM

SALT LAKE CITY — BrandHive is pleased to announce their selection as agency of record for Bergstrom Nutrition, manufacturer and distributor of OptiMSM®, an ultra-pure methylsulfonymethane (MSM) for human use.…

Reed’s Announces Partnership With Online Grocer FreshDirect

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that FreshDirect has authorized Reed’s, Virgil’s and Reed’s Culture Club…

Pernod Ricard USA Launches Malibu Rum Sparkler

NEW YORK, Jan. 28, 2014 /PRNewswire/ — Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines…

Coca-Cola Launches Super Bowl Ad

ATLANTA — On Sunday, teams from Seattle and Denver won’t be the only ones trying to go all the way. On game day, Coca-Cola will tell the story of a…

Kombucha Brewers International Hosts Industry Conference

SANTA MONICA, Calif. — More than 40 Kombucha Tea companies representing over 90% of the commercial Kombucha bottles, cans and kegs available at retail gathered from around the world on…