KeHE to Distribute Cocozia in Florida
NORTH MIAMI BEACH, Fla. — Epicurex, the manufacturer of 100% Organic Coconut Water COCOZIA, has released a statement saying that it will partner with natural and specialty food distributor KeHE…
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Review: Juiceology
Flash-pasteurized and aseptically-filled, Juiceology is a four-SKU line of juice blends that have been blended with whole grain extracts, including oats, barley and brown rice. While the beverages are pleasant to drink, the branding and packaging seem at odds with the name Juiceology. That said, will consumers look at Juiceology as simply another me-too super-premium juice brand?
Rooibee Red Tea Increases Availability Across the U.S.
LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea. Rooibee Red Tea expanded…
PepsiCo Donates $1 Million to Bob Woodruff Foundation
NEW YORK — As part of PepsiCo’s weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million to the Bob Woodruff Foundation,…
Kombucha Crossover
Health-Ade announced Wednesday that it has added Christine Perich, the CFO and COO at New Belgium Brewing Company, Inc., to its board of directors. Perich began working at the Fort Collins, Colo.-based brewery in 2000 and will continue to do so. Slekys Trout credited Perich’s vast experience and ability to troubleshoot the abundance of difficulties faced by an ambitious kombucha company.
SodaStream Partners With Welch’s Amid Recent Setbacks
The trendy at-home soda kit company announced Wednesday morning that it will work with Welch’s to launch a line of sparkling drink concentrates that will be developed exclusively for SodaStream’s home beverage carbonation system. The products are expected to be available in the U.S. during the second half of 2014.
Sambazon Donates to the Whole Planet Foundation for Poverty Alleviation
SAN CLEMENTE, Calif. — Sambazon has donated $50,000 to Whole Planet Foundation to help fund microcredit for poverty alleviation worldwide. This donation is enough to provide 285 people living in…
Pepsi Takes Over Times Square Before Super Bowl
PURCHASE, N.Y. — Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY® award winning artist Bruno Mars, today announced additional activations taking place in New York …
Jim Beam Partners With Mila Kunis For Its First-Ever Global Marketing Campaign
World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership Deerfield, Ill., Jan. 29, 2014 /PRNewswire/ — Jim Beam®, the world’s #1 Bourbon, and award-nominated…
BevForce Founders Launch FoodForce
Extending its platform of full-service recruiting for the beverage industry to the food world, Force Brands has announced its official launch of Food Force, a new division designed to specialize “in hiring strategies and organizational design for food companies,” according to a statement from the company.
Review: REBBL Tonic
REBBL Tonic is a line of organic, herbal tonics that are made with a blend of exotic ingredients, such as cat’s claw bark extract. While we definitely enjoyed the taste of the drinks, it seems like the messaging on the bottle copy, which includes a heavy emphasis on "herbal tonic," along with the products being labeled as supplements, is something that might be a bit of a deterrent.is going to raise more questions rather than lure in buyers.
Andrés Iniesta to Be Featured in Powerade Campaign
ATLANTA — Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup™ Final, will be featured in the new Powerade campaign “There’s Power in Every Game.”…
GoodBelly Responds to SOS Calls of Sick Cruisers
BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks formulated for daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship…
SodaStream to Develop Sparkling Drink Concentrates With Welch’s
CONCORD, Mass. and AIRPORT CITY, Israel — SodaStream International, Ltd. (NASDAQ: SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Welch’s, a family-farmer owned…