News

Texas Judge Denies Monster’s Motion to Dismiss Patent Case

AUSTIN, Texas — Last summer, Applied Food Sciences, Inc. (AFS), a small Austin, Texas based food science technology company, filed a patent infringement case in Federal court against Monster Beverage…

AquaBall Expands Distribution in Southern California

IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…

Pepsi Assembles Soccer Stars for Marketing Campaign

PURCHASE, N.Y. — #FUTBOLNOW – Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam…

Old Orchard Adds Three Flavors to Kids Line

SPARTA, Mich. — Parents determined to limit their family’s sugar intake in the new year have a new ally in leading fruit juice innovator, Old Orchard Brands, as it expands…

Press Clips: Coke Glassware; Drinkable Britpop; Troy Carter’s Side Project

People aged 65 and older have never been more fit or mentally active, and they’re continuing to spend on products that reduce the signs of aging. Diana Cowland, senior analyst of health and wellness for Euromonitor International, writes that despite the widespread demand, functional food and drink marketers could do a better job of meeting the interest.

Amazing Grass Launches Two-Week Challenge

NEWPORT BEACH, Calif. — Amazing Grass™, the nation’s leading brand of plant-based, certified organic, green whole food supplements, has launched Fresh Start, an easy to follow two-week challenge designed to…

Video: Suja CEO Church – New Essentials Line Will be “Scale Driver”

With a major round of investment in hand, Suja is set to launch a third line of cold-pressed/high pressure processed juice products, one that CEO Jeff Church hopes will catapult the brand into mainstream consciousness and attract a broad base of consumers.

Review: Vermont TreTap

Vermont TreTap is a unique beverage that uses water harvested from organic maple trees as the base of the product. Combined with organic maple syrup, evaporated cane sugar, cranberry juice concentrate and flavoring, citric acid, natural color, and monk fruit, the product tastes like a low-calorie flavored water. Honestly, it's not at all what we expected...

Epicurex Partners With Lone Star to Distribute Cocozia

NORTH MIAMI BEACH, Fla. —Epicurex LLC, the manufacturer of 100% Organic Coconut Water COCOZIA® , has announced a distribution partnership with Lone Star Distribution to distribute the natural beverage throughout…

Study Substantiates Cognitive Effects of 5-Hour Energy

While the conductors of the study didn’t overtly recommend 5-hour Energy, which holds nearly 91 percent of the market share for energy shots, according to IRI, a Chicago-based market research firm, the results indicate that the beverage does indeed sharpen cognitive functions for a six-hour period of time.

Suja Picks Up Investment from Alliance Consumer Growth

Mere months after picking up an $8 million investment at a valuation of $100 million from Boulder Brands' venture capital arm, the cold-pressed juice company has pulled in another, undisclosed investment from investment fund Alliance Consumer Growth (ACG), a consumer-product focused group that tries to find next-generation versions of existing categories and deploy minority growth capital as fuel for their growth.