News

The Real McCoy Rum Expands Portfolio

Award-Winning Spirit Now Available in 3- and 12-Year-Aged Offerings Stonington, CT (November 1, 2013) – Real McCoy Spirits Corp., makers of The Real McCoy Rum, expands its portfolio to include…

Review: Beverly Hills 9OH2O

Beverly Hills 9OH2O is a “master crafted water” that appears to be trying to one up all other premium and “luxury” waters that have come before it. Developed by a Los Angeles-based “water sommelier” (yes, you read that right), this product was designed to deliver optimum flavor in a high-end glass bottle. Did the company succeed?

A New World on the Horizon

Consumers are drinking more than ever – and they are prepared to pay more than ever for drinks, as well. Consumption is increasing faster than population growth, and pricing is increasing faster than inflation. But the industry has fundamentally changed. In the past decade, carbonated soft drinks, those iconic American libations, have lost their unassailable position at the top of the beverage world.

Beefeater Introduces Burrough’s Reserve, a Barrel-Aged Gin

NEW YORK–(BUSINESS WIRE)–Beefeater, the world’s best-selling premium gin, has today announced the U.S. availability of Beefeater Burrough’s Reserve, a hand-crafted, ultra-premium gin unlike any other, created as a small batch…

Virun and Vital Pharmaceuticals Expand Operations

WALNUT, Calif. — VIRUN and Vital Pharmaceuticals expand vertically-integrated solutions for finished product applications containing OmegaH2O® Omega-3 EPA DHA, PQQwater™ Coenzyme Clear® and other patented/patents-pending products and technologies. VIRUN Expands…

Study Indicates Consumer Preference for Oxygen-Infused Water

SAN FRANCISCO — Oxygenated Products Group (OPG) has released taste test results showing consumer preference for oxygenated spring water with 15 times more dissolved oxygen than traditional bottled water.  OPG…

Sparkling Fruit2O Goes National With Dr Pepper Snapple As a Key Partner

Following a successful limited distribution launch in the Northeast, Sunny Delight Beverages Co. has announced plans to roll out Sparkling Fruit2O to the rest of the country. The line of zero-calorie, flavored, sparkling waters-- one of several new brands with marketing and positioning parallel to that of category juggernaut Sparkling ICE -- will be distributed through the Dr Pepper Snapple system as well as other existing DSD partners of Sunny Delight.

BevForce Opens West Coast Office

NEW YORK — BevForce, the beverage division of Force Brands – a boutique recruiting agency that specializes in hiring strategies and organizational design for food and beverage companies – has…

Friendly Grenades: Marketing Kids Beverages

When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.

Review: Victoria’s Kitchen Almond Water (Revamp)

Victoria's Kitchen Almond Water has unveiled a new look, and it's a big upgrade for the brand. With a full wrap label that delivers a clean and appealing vintage look, the three SKUs look polished and appealing. The revamp also addresses one of the big concerns that we had with the original rendition of the brand - - that all three flavors looked almost identical.

Pulse Beverage Signs Agreement With H-E-B

DENVER — The Pulse Beverage Corporation (OTCQB:PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that Natural Cabana® Lemonade is now available at more…

Coca-Cola and (RED) Aspire to End Mother-to-Child HIV

ATLANTA — Your favorite dance move could help save lives. Coca-Cola and (RED) have enlisted the help of Harry Shum, Jr. (Mike Chang, “Glee”) and the world-famous dance crew Jabbawockeez,…