News

PepsiCo Renames, Tests Premium Water

Qua had originally been named Om, however, consumer testing led to the name change. It was tested Sunday at the Golden Globes, where the water was handed out at the red carpet and placed on tables at the show in hopes of reaching target influencers.

XYIENCE Announces Partnership With Wirtz Beverage Nevada

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Wirtz Beverage Nevada (WBN) offers the brand access to more than 1,700…

Review: Nuwi Quinoa Smoothies

Quinoa was certainly one of the hottest food trends in 2013, however, we've seen the grain utilized by only a handful of beverage companies. Nuwi, a new brand based out of Miami, is one such company, and last year launched a line of quinoa smoothies. The drinks are made with filtered water, organic gluten-free quinoa flour, organic agave and natural flavor, and while the formulation is pretty good, the flavors -- and branding -- could use a bit of tweaking.

SIPP Available at Whole Foods in Northeast

PHILADELPHIA — SIPP Sparkling Organics is now available in Whole Foods Markets throughout the Northeast Region, which includes about thirty stores in Connecticut, New Jersey, and New York. The select…

Jugular, Inc. Launches Shamrock Slam Fitness Beverage

HUNTINGTON BEACH, Calif. — JUGULAR, Inc. announced today the completion and launch of the new “Shamrock Slam” fitness beverage.   “Shamrock Slam” represents two industry milestones.  The product is the 1st …

Mountain Dew Adds Two Kickstart Flavors

PURCHASE, N.Y. — Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn…

Celsius Commences Production in Dusseldorf, Germany

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius(R), the world’s first and only negative calorie beverage backed by clinical science, has commenced manufacturing…

Jin+Ja Now Available at Fairway Markets in New York

Jin+Ja, the award winning, deliciously spicy elixir, is now available at all Fairway Markets throughout the greater New York area.  With the help of Gourmet Specialty International (GSI), a well-respected…

U.S. Supreme Court Takes POM Wonderful v. Coca-Cola Case

POM Wonderful, which markets a popular line of pomegranate juice products, initially filed a lawsuit against Coke in July 2010 for what it deems as misleading labeling and advertising with Minute Maid’s pomegranate and blueberry flavored juice blend.

Video: A Behind-The-Scenes Look at Evolution Fresh’s New $70 Million Juicery & Interview with Founder Jimmy Rosenberg

In recent interview filmed on location at the company’s vast headquarters and juicery in Rancho Cucamonga, Calif., founder and "Chief Juice Officer" Jimmy Rosenberg sat down with BevNET CEO John Craven for a wide-ranging interview in which Rosenberg offers his views on the rapid emergence of the cold-pressed juice category -- and its impact on the overall juice market -- as well as his long term vision for Evolution Fresh.

Stumptown Gives Dairy Aisle Cold Brew Boost

Released this past New Year’s Eve, “Cold Brew Coffee with Milk” further entrenches Stumptown in the ready-to-drink coffee category, while giving it a surprising new push into the dairy aisle.