NEW YORK, January 30, 2014 – Nth DEGREE INNOVATIONS appoints Tjandra Harianto to lead its expansion into the Asia-Pacific Market. Bringing his twenty years experience in the industry, Mr. Harianto assumes the role of Director of Asia Pacific Business Development for Nth DEGREE INNOVATIONS as of January 1, 2014. He will oversee the export of Nth DEGREE INNOVATIONS’ performance enhancing products to Indonesia, Malaysia, Singapore, Thailand, Philippines, Australia, China and Taiwan. Armed with an awarding winning brand and decades of familiarity with the region, Nth DEGREE INNOVATIONS expects this ambitious executive to give their brand global focus from January 2014 and begin exporting by May/June 2014.
2014 will also see Nth DEGREE INNOVATIONS develop new products as well as new territories. March will see the release of both Nth DEGREE PROTIEN POWDER and a ZERO CALORIE LOW GLYCEMIC SPORTS DRINK. Established in 2011 as a dynamic new player in the performance sports drink marketplace, Nth DEGREE INNOVATIONS continues to expand and evolve this ultracompetitive industry. After winning the 2012 INTERBEV AWARD FOR BEST SPORTS DRINK after only one year of operations, Nth DEGREE INNOVATIONS brought its signature Palatinose® infused sports drinks to throughout the United States (New York City, Long Island, New Jersey). Demand grew exponentially, as their all-natural sports drinks delivered improved performance over their high sugar/artificially enhanced competitors in clinical trials. By creating the industry’s most innovative product Nth DEGREE INNOVATIONS delivers precisely on its name.
“It’s going to be a big year for us!” declares company founder Peter Strahm, “We are going to be expanding abroad and right here at home!” Indeed, partnering with GNC and Drink King Distributing, Nth DEGREE INNOVATIONS achieved a firm foothold in New York City and built its brand throughout the Tri-State Area. With these strategic relationships yielding month-to-month sales increases, 2014 will see Nth DEGREE INNOVATIONS extend its distribution network and brand itself through the fitness community. While reaching new customers in new areas through continued development and branding, Nth DEGREE INNOVATIONS will maintain a major DSD focus in its homebase and the nation’s biggest marketplace – New York City!