News

Expo West Intro: Califia Farms Iced Coffee with AlmondMilk

In the midst of rising demand for iced coffee products, Califia Farms announced that it will throw its hat into the ring with a new line of natural coffee drinks designed for vegan and non-soy consumers. Califia Farms, which markets a line of natural juices and almond milk products, will introduce Califia Farms Iced Coffee with AlmondMilk at the upcoming Natural Products Expo West show.

Review: Rage Aid

Rage Aid, a line of non-carbonated energy drinks from Canada, recently launched two new varieties: Lemonaid and Teabagger. While the overall execution of the drinks is good, it's the name Rage Aid that has us a bit confused about what the brand is trying to communicate.

Silk Increases Commitment to Water Restoration and Conservation Efforts

From Sustainable Manufacturing Practices to Sponsoring Water Restoration Projects, Silk Expands its Water Conservation Efforts BROOMFIELD, Colo.–(BUSINESS WIRE)–Silk®, the brand known for its bestselling soymilk, almondmilk and coconutmilk, announces new…

ZUN Reinvents Itself as ZUN POP

Denver, CO (February 21, 2013) –  Fuzzee Bee Beverage Company, the makers of ZUN® energy drink have decided to evolve the ever growing, popular brand into an all-natural, low calorie,…

POM Wonderful Hits Beverage Sales Records

Company’s overall juice sales up 30 percent in 2012; 8 oz. bottle now fastest-selling, single-serve premium refrigerated juice LOS ANGELES (February 2013) – POM Wonderful posted record annual sales in…

Honest Tea Looks to Make a Splash With New Kids Line

Extending its reach in the kids’ beverage category, Honest Tea has introduced Honest Splash, a new line of 70-calorie juice drinks. In a statement, Honest Tea called the products an “evolution of the Honest Kids brand” that is designed for older children. Honest Splash will be sold exclusively at Target from mid-March until the end of June, when the drinks will roll out to other retailers.

True Drinks, Inc. Announces New Distributor Partnerships

IRVINE, CA–(Marketwire – February 20, 2013) – True Drinks, Inc. (OTCQB: BAZID), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on…

Beverage Industry Seeks Delay in Enforcement of NYC Soda Ban

Opponents of New York City's impending ban on large format sugary drinks appeared in court today in hopes of delaying its enforcement until a lawsuit filed against the city is settled. Beverage marketers and retailers attempted to persuade Manhattan state Supreme Court Justice Milton Tingling that if ban does go into effect as planned, companies risk losing sales if the ban is ultimately deemed unlawful.