News

Avitae: We’re “Alive and Well”

Avitae would like you to know that the reports of its impending death are greatly exaggerated. Yesterday, BevNET – citing information from former employees of the company - reported that Avitae might be facing the prospect of a shutdown. Shortly after the article was published, however, the caffeinated water company’s social media operation took to the online world, refuting reports of its demise on both its Twitter and Facebook accounts.

Review: Heart of Tea

Heart of Tea is a new all-natural line of ready to drink teas. The brand, which comes in three fruit-flavored varieties, is very straightforward and enjoyable in both its formulation and packaging, although it’s hard to see where this product fits amidst the massive sea of RTD teas that are already on the market.

Mad Croc Announces Green Apple Juiced Energy

Deerfield Beach, FL (January 4th, 2013) – Mad Croc Brands today announced Green Apple Juiced Energy Drink. Mad Croc’s Green Apple Juiced Energy is an additional beverage to their already…

Whole Foods Selects Q Drinks for Whole Story Campaign

BROOKLYN, NY — What a holiday present! Whole Foods Market selected Q Drinks and our founder, Jordan Silbert for their Whole Story campaign, a program that promotes the stories behind…

Multi-Flow Industries Launches Re-Fuel Energy Can

HUNTINGDON VALLEY, Pa., Jan. 4, 2013 /PRNewswire/ — Multi-Flow Industries, a fountain-beverage manufacturer and distributor for over 75 years, recently introduced one of its best-selling brands – Re-Fuel – in…

Angels Aphroenergy Launches January 2013

Premium Functional Beverage with Aphrodisiac and Energy Enhancements LAS VEGAS – ANGELS APHROENERGY is a new aphrodisiac and energy elixir designed to increase sexual arousal and performance through a proprietary…

End of the Line for Avitae, Sources Say

Caffeinated water brand Avitae has laid off its entire staff and is in the process of liquidating its remaining inventory, according to former employees. Brian Pitzer, who founded Avitae in 2009, was ousted as CEO in September by the company’s board of directors, the employees say. Multiple calls to Pitzer have not been returned.

After $12 Million From Hershey, Mix1 Shutting Down

All-natural protein smoothie company Mix1 is on the verge of shutting its doors, just three months after the Hershey-controlled brand announced a broad redesign. Employees were informed of the state of the company on Wednesday and an announcement is expected from Mix1 on Friday; calls to CEO Brian Murphy were unreturned.

Beverage School: A Look At The Numbers – Where Are Beverages Growing?

Understanding the key drivers, trends, and emerging retail opportunities in the health and wellness market is of critical importance for many entrepreneurial beverage companies, and has been the focus of research firm SPINS since its inception in 1995. At BevNET Live Winter 12, Bobbi Leahy, Director of Sales, West, SPINS presented a series of current trends in the health/wellness beverage market, enabling attendees to gauge the positioning and progress of their respective brands.