News

Under Armour vs. Body Armor

While we haven't been able to reach out to founder Lance Collins about the trademark infringement lawsuit filed against him and his new brand, Body Armor, by well-established athletic clothing brand Under Armour, the suit itself does offer some awesome insight into brand building itself.

Energy Drink Companies Too Hot to Buy, Sez NY Post

Monday's speculation that the Coca-Cola Co., Inc., was possibly taking a swing at acquiring Monster Energy sent the New York Post off in search of further energy drink company speculation. What it came away with was something else entirely, however -- an analysis that both Monster and its fierce competitor, Rockstar, might be too racy to be purchased by any of the big beverage companies.

Nooyi: We’re About “Total Liquid Refreshment”

Pepsi's half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the "total liquid refreshment market" instead of the CSD competition known known colloquially as the "cola wars."

Morgan Stanley: Cott Delivers a Beat

Cott shares beat both Wall Street's and investment bank Morgan Stanley's quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.