News

Roaring Lion Challenges Fans to a “ROAR-E-OKE” Contest

PRLog (Press Release) – Feb 01, 2012 – Roaring Lion is excited to announce their second Lion”s Challenge contest, “Roar-E-Oke”, which begins on February 1, 2012. “Roar-E-Oke” contestants are encouraged…

PepsiCo Reports Q4 and Full Year 2011 Results; Announces Strategic Initiatives for 2012

This morning, PepsiCo announced that it would be trimming 8,700 employees -- 3 percent of its global workforce -- as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.

Vita Coco Settles Class Action Suit for $10 Million

When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…

Xyience Re-Ups National Brand Status in Circle K

Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…

Bough, Social Media Head, Leaves PepsiCo for Kraft

He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…

Coke Earnings: Profits Up, But Sales Down

Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…

Hint Fizz Charms Better Homes Readers

New awards keep piling up for HINT and its founder, Kara Goldin — some of which we didn’t even know exist. Goldin was chosen in September as one of Fortune…

Rockstar: 2011 Ended with a $1 Billion Bang

That recent list of billion-dollar brands isn’t complete without Rockstar, according to information supplied by the brand today, Joey Cannata, the EVP of sales and distribution for the company, told BevNET today that he believed the brand had likely passed the $1 billion retail number over a 12-month period trailing the middle of 2011.