ABA’s Susan Neely Named Global Citizen of the Year
South Orange, New Jersey (November 25, 2011) — Seton Hall University’s John C. Whitehead School of Diplomacy and International Relations will honor Susan K. Neely, president and CEO of the…
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WAT-AAH! Presents Saints’ Marques Colston at Rouses’ Grand Opening and Honors AMIkids
NEW ORLEANS, Nov. 28, 2011 /PRNewswire/ –WAT-AAH!, the first line of functional bottled water for kids, and NFL superstar, Marques Colston, recently joined forces to bring awareness to the national…
Lifeway Foods Expands Kefir Retail Distribution
Lifeway Kefir Available in 402 New Major Retail Locations MORTON GROVE, Ill., Nov. 29, 2011 /PRNewswire/ — Lifeway Foods, Inc., (Nasdaq: LWAY), a leading supplier of cultured dairy products known…
“The Hangover” Recovery Shot Lands Authorization For GNC Stores Nationally!
November 28, 2011 – Hangover Joe’s Get Up & Go “The Hangover” Recovery Shot is now available in GNC store’s nationally. “The Hangover” Recovery Shot is the official licensed product…
Should Beverage Companies Seduce the Ureps?
As millennials are fast becoming the most influential demographic in the United States, the highly populated and digitally savvy group of 18-30 year-olds has dramatically changed that way that businesses spend marketing dollars and communicate with consumers. However, the growth of non-traditional and social marketing has not been without quite a few stumbles, pitfalls, and outright disasters. In the wake of these public relations nightmares, a number of new marketing companies have popped into the corporate mainstream promising to ease the burden – and potential problems - associated with new media and marketing to millennials. Brand Adoption is one of these new companies.
XYIENCE Reaches Unprecedented Audience with UFC Debut on Fox on Saturday, Nov 12, 2011
LAS VEGAS (November 23, 2011)— XYIENCE is the maker of Xenergy, the official energy drink of the UFC, and on Saturday, Nov. 12, 2011 when the UFC debuted on FOX…
Coca-Cola Taps Natasha Bedingfield to “Shake up Christmas” for Global Holiday Campaign
Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries; Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages ATLANTA–(BUSINESS WIRE) — Coca-Cola is…
Energy Drink Emergency Room Visits on the Rise
As mainstream consumption of energy drinks continues to soar, emergency room visits related to energy drink intake are becoming increasingly common, according to a new report released by the Substance…
BevNET Live: Fewer Than 10 Seats Remain; 400+ Attending
BevNET Live Winter 11 is just about sold out — only a handful of seats remain and we expect the event to be sold out by Monday. If you are…
Aluminum Can Industry Collects Over 3 Million Cans, Raises Nearly $75,000 for Local Chairities
Rexam, Ball Win Top Three Spots in Intra-Industry Recycling Contest Washington, DC (PRWEB) November 22, 2011-– As the nation celebrated America Recycles Day, the aluminum beverage can industry announced it…
OJO Fortified Eye Care Nectar Appoints James S. Tonkin of Healthy Brand Builders as Brand Advisor
New York, November 22, 2011 — OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the…
Sugar Growers Accuse Corn Refiners Association, ADM and Cargill with Conspiracy to Deceive Consumers
LOS ANGELES, Nov. 21, 2011 /PRNewswire/ — Sugar cane and sugar beet growers have filed an amended complaint in federal court charging that corporate members of the Corn Refiners Association…
KRONIK Named Official Energy Drink of the Annual POWER 106 Cali Christmas Concert
PHOENIX, AZ (Nov 10, 2011) — KroniCo, LLC., makers of Ultra-Premium KRONIK ENERGY Drinks® (officially known as “Chronic Fatigue’s worst nightmare”) announced today that it will be the official energy…
búcha, Under New Veteran, Tries for Second Place
Looking to shed "promising upstart" status in favor of a seat at the big kids' table, búcha live kombucha has named veteran natural foods and beverage exec Ron Lloyd as CEO. The move, made quietly last spring, has already paid dividends, as the company’s new distribution strategy has recently pushed internal growth expectations up 30 percent for 2011.