Proprietary Digital Platforms to Enhance TV Experience, Beginning with THE X FACTOR on FOX. Pepsi Sound Off Community Members to be Featured in Pepsi Creative to Air on THE X…
Newport Beach, Calif. (October 13, 2011) – The Rising Beverage Company, (Activate Drinks), today announced that Reza Mirza, Senior Marketing Manager of Nestle Waters, will join the Activate team as…
In tiptoeing its way through a label refresh, Honest Tea might want to consider publishing a book about the experience. The company could call it, “How to Win Friends and Not Alienate Your Fanatic Consumer Base.” Though Honest Tea initiated redesign plans nearly three years ago, the company only recently – and quietly -- launched a new label design for its PET line of bottled tea and Honest Ade products. Seth Goldman, the President and “TeaEO” of Honest Tea, explained that as the company made the recent move into national distribution with Coca-Cola, the line needed a bigger visual impact on store...
Powdered drink formulations dominated the recent SupplySide West tradeshow, held October 11-14 in Las Vegas. Though often overshadowed by their RTD counterparts, manufacturers believe that powdered beverages – sometimes called…
BOULDER, COLORADO (Tuesday, October 18, 2011) – ZUN, a leader in the Energy-Plus drink category has today announced today that Holiday Stationstores will now sell ZUN and ZUN Lite in…
October 18, 2011 – Hangover Joe’s “The Hangover Recovery Shot” has recently been picked up for distribution by Canada Dry Bottling of Lansing, MI. “We are very excited about the…
Latest Addition Brings Skinny Water to 14,000 Retail Chain Locations Nationwide BALA CYNWYD, PA–(Marketwire – Oct 17, 2011) – Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and…
October 13, 2011 – Ocean Spray’s Ingredient Technology Group (ITG) presented its cranberry extract powder at this year’s SupplySide West. Backed by years of research into the health potential of…
National TV Spots Star Emmy®-Winning Actor Ty Burrell HOUSTON–(BUSINESS WIRE)–The all-new, star-studded cast of the Minute Maid Pure Squeezed line makes its debut and shakes things up in the chilled…
Major Addition Expands Skinny Water’s Retail Chain Presence on the West Coast BALA CYNWYD, PA–(Marketwire – Oct 14, 2011) – Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water®…
Having been in the beverage distribution business for over 25 years, Lou Ferraro thinks he has learned a thing or two about what makes for a successful beverage brand. Ferraro was one of the first employees at distribution powerhouse Big Geyser in New York and has been involved in the growth and success of dozens of entrepreneurial beverage companies. Earlier this year, in what is likely to be the final exam for Ferraro’s accumulated knowledge, he opened Preferred Beverage.
LAS VEGAS (Oct.13, 2011)— XYIENCE continues to expand its Xenergy energy drink brand’s reach after inking a deal with Skyland Distributing Co. in Asheville, N.C. This relationship opens a potential…
COVINGTON, La.–(BUSINESS WIRE)—Evamor Natural Artesian Water proudly announces a new partnership as the official water sponsor of HealthCorps, founded by Dr. Mehmet Oz, a pro-active health movement founded by the…
If you have't registered yet for BevNET Live Winter 11, now is your last chance to take advantage of our early registration pricing. BevNET Live Winter 11, which will be held on December 5 and 6 at the Loews Santa Monica Beach Hotel in Santa Monica, CA, will feature an array of experts, ample networking opportunities, the Sampling Bar, New Beverage Showdown, Mini Expo, and BevNET Live cocktail reception. Plus, if you register now, you'll get access to discounted hotel room rates (quantities are limited). Click below to register -- and stay tuned for additional lineup announcements. We've got some great stuff in the works. Questions can be directed to Jeff Hyde at [email protected] or 617-715-9673.
