Sparkling Ice, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading advertising agency and MRM Media, a full-service global media agency, signaling a transformative chapter in the brand's journey.
C4 Energy, the fastest growing energy drink brand in the US, announces the newest addition to their ultimate talent roster with a multiyear partnership with rapper and songwriter Lil Yachty, who will serve as the face of C4 Ultimate.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing industry trade show, NACS Show 2023, in Atlanta, GA.
Brooks Addington, the CEO of sparkling alcohol-alternative brand TÖST, spoke about why the brand’s positioning has resonated with all types of consumers, why having few competitors is “a double-edged sword,” the importance of an affordable price point and a frugal marketing strategy, and the company’s strategic partnership with Constellation Brands.
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
Monster Energy, a leader in the energy beverage industry, is proud to announce its continued support for veterans through its sponsorship of the Call of Duty Endowment (C.O.D.E.) Bowl IV presented by USAA.
Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.
WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels.
Grandpa's Spirit Distillery (GSD) announced the release of the first of five planned spirits, its premium corn white whiskey, bottled at 80-proof (40% alc./vol.). This release pays tribute to the founder's East European family history of distilling various spirits.
Forget sinking your teeth into something sweet because this International Chocolate Day, you can sip your dessert with the launch of Baileys Chocolate Liqueur, a decadent chocolate experience that combines two iconic treats – Baileys Original Irish Cream and real Belgian Chocolate.
Just in time for tailgating season, Tepache Sazón, the first commercially-available alcoholic tepache, is now available for purchase at Illinois’ dominant chain of liquor stores, Binny’s Beverage Depot.
Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.
BOMBAY SAPPHIRE announces a new limited-edition label designed in collaboration with artist Maggie Enterrios, inspired by the 100% sustainably sourced botanicals at the heart of its iconic gin, highlighting the brand’s mission to pioneer a more sustainable future.
On the heels of launching its ready-to-drink tequila cocktail, Mexican spirits company Casa Lumbre is debuting a new product to compete with the orange liqueurs on the back bar.
