In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
The California State Legislature passed AB 416, which was signed into law by Governor Gavin Newsom on October 10, 2023, which directly affects the sale of Japanese Shochu to Type 41 liquor license holders.
TUCSON, Ariz.— SUNCLIFFE, LLC announced the launch of Solstice Gin, a seasonal barrel-aged gin available in a limited edition of 600 bottles. Suncliffe Solstice 2023: Rested in Whisky del Bac…
The New Bar, which opened its tiny-but-mighty Venice Beach retail shop and online marketplace in July 2022, announces plans to expand its brick-and-mortar business across California.
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.
In this week’s marketing roundup, enhanced water concentrate brand MiO takes aim at Gen Z consumers’ dissatisfaction with the “unwelcome side effects” of energy drinks while Rockstar and Monster target the music industry as prime areas to bring new customers to the brands.
Boxed Water — the most renewable brand in the water aisle — conducted a deep dive on American consumer perceptions around recycling and the impacts of single-use plastic.
Monster Energy Up & Up, the largest and longest-running college music tour, has announced Disco Lines as the Spring 2024 headliner.
Local Weather, the industry-disrupting sports drink created for today’s version of performance, is set to take the market by storm with its expansion into all 513 nationwide Whole Foods Market stores.
Miche Mix, the first company to bottle the authentic michelada mix and the #1 seller in Mexico, is beyond thrilled to announce the launch of their authentic Mexican Michelada to the United States market.
BevNET Live Winter 2023's second day of programming featured presentations on disruption, non-alcoholic alternatives, M&A opportunities, and more.
The long term impact of GLP-1 drugs on consumer behavior remains to be seen but many CPG food and beverage companies are already preparing.
Calexo took home the title as New Beverage Showdown champion today at BevNET Live Winter 2023, presented by Coca-Cola North America New Revenue Streams.
Chemi Nutra LLC. and Univar Solutions Inc. (NYSE: UNVR) have agreed to work together in exclusive terms to serve the Canadian nutrition market.
