Gatorade still slips after ‘G’ campaign
PepsiCo’s ‘G’ campaign for Gatorade didn’t translate to green. The number-two American beverage company reported second quarter earnings results this week, and its sales are down 6 percent, led by…
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Coca-Cola Enterprises Sets Goal to Reduce Carbon Footprint by 15 Percent by 2020 as Part of “Commitment 2020”
ATLANTA–(BUSINESS WIRE)–Coca-Cola Enterprises (NYSE: CCE) announced today that it has set goals for its five strategic Corporate Responsibility and Sustainability (CRS) focus areas and has committed to achieving these goals…
Skinny Nutritional Corp. and Canada Dry Bottling Company of New York Enter into Distribution Agreement
BALA CYNWYD, Pa.–(BUSINESS WIRE)–SKINNY NUTRITIONAL CORP. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero calorie enhanced water category, announced today that it has entered into…
Bebida Beverages & Potencia Head to Blue Grass State
MOORESVILLE, NC–(Marketwire – July 21, 2009) – (PINKSHEETS: BBDA) Potencia USA LLC, Potencia Energy Drink in Alliance with Bebida Beverages Company have announced effective immediately the addition of distribution partner…
LA Hipsters Welcome ViB, the Celebrity-Acclaimed Relaxation Beverage
Jul 21, 2009 – ViB Holdings LLC today announced a distributing agreement with Mission Beverage to bring the trendsetting relaxation beverage, ViB to laid-back Los Angeles. With a huge celebrity…
AriZona Beverages Launches New Kid Sized Iced Tea Donating 5 Percent of Net Sales to Operation Smile
Lake Success, NY – Pledging continued support to the smiles of children worldwide, Arizona Beverages has introduced the new AriZona Kidz teas. For every six-pack purchased of the 10-ounce version…
Evian encourages tennis fans to live young
WHITE PLAINS – July 20, 2009 – For the second year, the Evian® Natural Spring Water brand will be the official bottled water of the Olympus US Open Series (OUSOS),…
Tampa Bay Get Ready to ‘Slow Your Roll’
HOUSTON and TAMPA, Fla.,. July 20 /PRNewswire-FirstCall/ — The dead of summer brings hot temperatures and raging storms to West-Central Florida. Luckily, this year residents will be able to cool…
The Flow: vitaminwater adds more 10; more bev taxes proposed
ON TOP vitaminwater10 will introduce four brand-new varieties on august 17, 2009: go-go (mixed berry), mega-c (grape raspberry), revitalize (green tea) and recoup (peach-mandarin). Link Congressman Earl Blumenauer (D-Ore.) introduced…
New Wholly Grain! from Odwalla® pairs tropical taste with natural whole grains for a wholly healthy island indulgence
Half Moon Bay, Calif., July 15, 2009 — It’s a wholly new way to get your whole grains: an island-indulgent fruit smoothie packing 32 grams of natural whole grains into…
Minute Maid Adds Strawberry Kiwi Flavor to Enhanced Juice and Juice Drink Line
HOUSTON (July 16, 2009) – The newest addition to the Minute Maid Enhanced line of chilled juice drinks, Minute Maid Strawberry Kiwi flavored juice drink, combines both Yerba Maté and…
Danisco’s probiotic cultures give relief in allergy study
Paris, 17 July 2009: Danisco and Turku University are behind the first study to demonstrate that dietary supplementation with probiotic cultures may relieve the symptoms of birch pollen allergy. Published…
vitaminwater10 quenches consumers’ thirst for more
here’s the skinny: in response to consumers’ thirst for more great-tasting, low-calorie hydration, glacéau vitaminwater10 will introduce four brand-new varieties on august 17, 2009. currently available in nyc and southern…
GSB introduces ‘flavors that make scents’
GSB Flavor Creators introduces a new product line. These are Flavors that make Scents. They are FEMA GRAS, all-natural, oil-soluble products perfectly suited for use in cosmetics, lotions, candles, shampoos, aromatherapy…