News

Mountain Dew Game Fuel Lights Up the Beverage Aisle

@@img1 PURCHASE, N.Y. – August 13, 2007 – Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play…

Tata, Glaceau! Hello, AriZona?

Apparently not satisfied with making more than $600 million on Glaceau, India’s Tata Group is considering more purchases in the U.S. beverage market, according to reports in a Mumbai, India…

Hansen Natural Reports Record Second Quarter Sales and Profits

CORONA, Calif.–(BUSINESS WIRE)–Hansen Natural Corporation today reported record financial results, including sharp increases in sales and profits, for the three and six months ended June 30, 2007. Gross sales for…

WheyUP Launches Nationwide with GNC Distribution Deal

  @@img1 Chandler, Ariz. – August 8, 2007 – WheyUP, the Original Protein Drink with Energy, launched its nationwide campaign with a distribution deal with retail giant GNC. WheyUP, the…

WheyUP Changes Packaging to Plastic Bottles

Chandler, Ariz. – August 6, 2007 – To coincide with its national launch in September, WheyUP, the Original Protein Drink with Energy, will be sold in ready-to-drink 16-ounce plastic bottles.…

2007 IFT Show Recap

View the 2007 IFT Photo Gallery   Serving up a hefty dose of flavor to help the health go down, exhibitors at this week’s Foodsmarts IFT 2007 – the annual…

Nutrisoda Film Promotion is Pure Magic

@@img1 MINNEAPOLIS, (Aug. 2, 2007) – Ardea Beverage Company, creators of airforce Nutrisoda, has entered into a promotional relationship with The Walt Disney Company that will be magic for movie…

WheyUP Adds New Tropical Citrus Flavor to Its Lineup

Revolutionary beverage combines 20 grams of whey protein with an energy formula @@img1Chandler, Ariz. – August 1, 2007 – WheyUP LLC has introduced a new flavor of its popular WheyUP…